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9/11 OOH campaign drives $1M in donations

Photo: Talon

September 24, 2026

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Talon partnered with Innocean and David&Goliath on a 9/11 remembrance campaign, called UNIITE, and secured more than one million in donated OOH media across the U.S.

The pro bono campaign, which aimed to hep the nonprofit organization 9/11 Day, urged citizens to honor the legacy of 9/11 through acts of kindness and service. As part of the project Talon secured a special Times Square Moment of Silence activation with all participating screens observing one minute of silence at 9:11 a.m. on Sept. 11, according to a press release.

The campaign demonstrated the out-f-home industry's collective ability to turn media inventory into a force for social good, amplifying a message of unity, service and remembrance at scale, according to the release.

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