DOOH Advertising

Clear Channel Outdoor expands Radar data platform

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September 28, 2026

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Clear Channel Outdoor has expanded its Radar data platform, allowing advertisers to integrate out-of-home audience and exposure data with measurement tools used across other advertising channels. The integrations bring OOH into the measurement systems marketers already use to make media investment decisions, according to a press release.

The expansion includes a partnership with LiveRamp's Cross-Media Intelligence, making Clear Channel the first OOH media company integrated into the solution. Clear Channel also has integrations with TransUnion's Marketing Mix Modeling and Multi-Touch Attribution solutions.

The enhancements enable OOH exposure to flow into the same measurement frameworks used to evaluate CTV, social, search, digital video and audio and gives marketers greater visibility into OOH's contribution to campaign performance and media investment decisions.

"OOH has always been a powerful medium, but marketers need to be able to see its contribution within the same measurement frameworks they use across the rest of their media plans," Dan Levi, EVP and chief marketing officer at Clear Channel Outdoor, said in the release. "By expanding Radar through integrations with LiveRamp and TransUnion, we're making it easier for brands and agencies to understand how OOH contributes to campaign performance and make more informed decisions about where to invest their next media dollar."