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Veridooh launches international tourney for OOH industry

Photo: Veridooh

September 14, 2026

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Veridooh, a provider of independent out-of-home verification, has launched the Veridooh Padel Cup, an annual three-city international tournament for the out-of-home digital advertising industry.

Padel is a fast growing sport, with 35 million players worldwide. It combines the pace of tennis with the enclosed walls of squash. The inaugural Veridooh Padel Cup will take place Sept. 30 in London, the first edition of a series that will return each year in London, New York and Sydney, according to a press release.

Teams registered to play represent brands such as Lloyds Banking Group, Just Eat and Mondelez International, alongside ISBA, the trade association representing the interests of advertisers across the U.K. The first edition of the Veridooh Padel Cup in London will be hosted at the Padel Social Club in Earl's Court.

"We're launching the Veridooh Padel Cup to give something back to an industry we love, and bring people from across the OOH industry together in real life. We know that building relationships and community in out-of-home is becoming more important due to the nature of the hybrid workplace," Mo Moubayed, co-founder and co-CEO of Veridooh, said in the release.

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