DOOH Advertising

Clear Channel Outdoor renews, expands airport ad partnership

Photo: Clear Channel Outdoor

November 2, 2026

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Clear Channel Outdoor's airports division has renewed and expanded its longstanding partnership with Northwest Florida Beaches International Airport (ECP).

Originally established in 2005 and reselected through a competitive process, the renewed agreement reflects two decades of operational performance and the airport's confidence in CCO's ability to deliver on its next chapter of growth, according to a press release.

As the airport undertakes a major terminal expansion and modernization project, CCO will invest more in the airport's advertising program with new digital media, experiential activations and refreshed displays.

The centerpiece of the program will be a network of double-sided digital flags throughout the concourse.

"ECP is a market that performs well above its size, and this renewal is a reflection of what a strong collaborative partnership produces over time," Morten Gotterup, president, Clear Channel Outdoor's airports division, said in the release. "As ECP invests in the next generation of its terminal, we have an opportunity to invest into that experience and to build something that reflects both where this airport is today and where it's headed. Our new program will bring together digital, experiential and high-impact media to continue to delight passengers and the brands that want to reach them for years to come."

ECP has experienced sustained growth since opening in 2010, serving a record 1.9 million passengers in 2025, representing a 3.1% year-over-year increase.

"As ECP undergoes this major terminal expansion, we are focused on enhancing every element of the traveler experience. Clear Channel's commitment to investing in state-of-the-art digital infrastructure and experiential activations will not only modernize our concourses but also provide powerful new avenues for local and national brands to connect with our growing passenger base. We are proud to build upon our history together and look forward to a new era of innovation that supports ECP's long-term commercial vitality," ECP Executive Director Parker W. McClellan Jr., A.A.E. said in the release.