Display Technology

Pensacola airport taps Clear Channel Outdoor for ad concession management

Photo: Clear Channel Outdoor

September 23, 2026

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Clear Channel Outdoor's Airports Division, an out-of-home media company, has been selected to manage the advertising concession at Pensacola International Airport.

The advertising program had been managed in-house since 2018.

Having previously served as the airport advertising concessionaire until 2012, CCO will return with a major investment in upgraded infrastructure and new sponsorship inventory. The partnership, which comes as PNS undergoes a $165 million terminal expansion, will see Clear Channel Outdoor deliver a modernized airport media program designed to reach more than 3.1 million passengers annually, according to a press release.

The refreshed network will introduce technology-driven advertising opportunities throughout the terminal, including:

Large-format LED video walls at key passenger .
A connected digital concourse advertising network.
New branded environments and charging station sponsorships.

"Pensacola International Airport is experiencing remarkable growth, and we're proud to partner with the airport at such a pivotal moment in its development," Morten Gotterup, president, Clear Channel Outdoor Airports Division, said in the release. "This agreement enables us to bring a new level of innovation to the airport environment, creating high-impact opportunities for brands to engage travelers through modern, technology-driven media while enhancing the overall experience for the millions of passengers who move through PNS each year."

CCO's Airports Division will introduce a modernized advertising program across key passenger touch points, including:

Branded LED video walls across entryways, security checkpoints, and baggage claim.
Large-format digital displays placed at key passenger touch points, delivering high-impact brand storytelling throughout the airport journey.
Digital concourse advertising network – a connected network of screens throughout the concourse, reaching travelers as they move between gates, dining, and retail areas.
Reimagined branded environments – immersive media opportunities that transform high-visibility terminal spaces into memorable brand experiences while reinforcing the airport's identity.
Corner tension fabric displays – architecturally integrated, large-format displays designed to maximize visibility while complementing the terminal environment.