DOOH Advertising

Firefly integrates with Viooh, expands programmatic capabilities

Photo: VIOOH

May 19, 2026

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Firefly, a provider of out-of-home advertising, today has integrated with Viooh, a digital out-of-home supply-side platform.

The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's inventory through Viooh's global platform, according to a press release.

Buyers can access Firefly's network via major demand-side platforms, enabling data-driven campaign execution. The partnership connects Firefly's inventory to a global ecosystem of demand-side platforms, allowing brands to plan, buy, and optimize campaigns in real time within familiar programmatic workflows.

Firefly's network of more than 60,000 screens delivers coverage across key urban environments.

"This integration is about making moving media as intuitive to plan and activate as any other format in the programmatic ecosystem," Altug Simsek, chief business and strategy officer at Firefly, said in the release. "At Firefly, we've built the largest and most scaled mobility-based out-of-home network, and we're focused on bringing mobility into the core of how modern campaigns are planned and executed. By connecting Firefly's network to Viooh's global platform, we're creating an additional buying pathway for advertisers to incorporate mobility-based inventory alongside other OOH formats, unlocking greater reach, stronger frequency, and more effective campaign performance through continuous, citywide coverage."

"Our integration with Firefly brings moving media inventory into the programmatic ecosystem in a way that is seamless and straightforward for buyers to activate," Gavin Wilson, global chief commercial officer at Viooh. "Through programmatic buying via VIOOH's supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results. With Firefly's 60,000 screen network, advertisers can now reach audiences throughout their daily travels, complementing static creative with a truly dynamic, citywide presence."