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Apple, Morgan & Morgan, Vivint lead top OOH advertisers list

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May 6, 2026

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Apple, Morgan & Morgan and Vivint are the top three out of home advertisers in 2025, respectively, according to data from the Out of Home Advertising Association of America.

The organization has released its annual 2025 MegaBrands Report and its 2025 OOH Facts & Figures Ad Spend Performance report.

Revenue reached a record $9.46 billion in 2025, up 3.6% year over year, marking the industry's 19th consecutive quarter of growth, according to a press release.

The top 10 OOH advertisers in 2025 were:

Apple.
Morgan & Morgan.
Vivint.
Verizon.
Coca-Cola.
McDonald's.
Disney.
T-Mobile.
Amazon.
Universal Pictures.

The reports highlight growing investment from technology and digital-first brands, which now account for 28% of the top 100 OOH advertisers, while 16% more than doubled their spend year over year.

"OOH continues to deliver for brands looking to break through in a fragmented media environment," Anna Bager, president and CEO of Out of Home Advertising Association of America, said in the release. "The continued investment from both established global marketers and new economy brands reflects the medium's ability to drive measurable impact, cultural relevance, and scale."

Digital out of home remains a key driver of growth, increasing 10.5% year over year and now accounting for 36.3% of total OOH revenue.

Across formats, transit and street furniture saw notable gains, growing 9.8% and 5.6% respectively, while billboards continue to represent the majority of spend.

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