DOOH Advertising

Broadsign names Manuel Ameneiros as head of Latin America sales

Photo: LinkedIn

May 22, 2026

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Out of home ad tech provider Broadsign has named Manuel Ameneiros as head of Latin America media sales and service.

The new role is designed to provide additional support to customers and partners in LATAM and grow and scale the business, according to a press release.

Working out of Mexico City, Ameneiros will cultivate and advance strategic relationships with agencies, advertisers, and media owners across LATAM.

Prior, Ameneiros served as chief commercial officer at OLA Media, where he scaled revenue and drove market expansion.

"Momentum for OOH advertising is building quickly in LATAM as digital and programmatic OOH infrastructure expands, technological innovation accelerates, and more brands look to the medium to reach audiences in different ways," John Dolan, VP, revenue and partnerships, international, Broadsign, said in the release. "This shift brings incredible opportunities to media owners and buyers who want to achieve greater efficiency, scale, and flexibility. Manuel's experience and leadership can help them meet this moment and drive the next phase of OOH growth for the region."