DOOH Advertising

Talon launches AI-powered programmatic engine

Adobe Stock

May 8, 2026

Summarize with

Talon, an OOH specialist, has launched Atlas Planner, an AI-powered programmatic engine for more precise and impactful programmatic digital out of home advertising.

Atlas Planner can interpret a brief — uploaded or written in natural language prompts — to build a campaign framework instantly, surfacing recommended audiences, environments and buying parameters within seconds, according to a press release. Its interactive map then visualizes how these choices influence available screens, impressions, CPMs and delivery in real time.

No longer a standalone demand-side platform, Atlas Planner becomes a core component of a fully connected pDOOH tech-stack that now combines years of behavioral intelligence from Talon's audience data platform, AI powered planning and dynamic creative optimization into one connected workflow.

"Atlas Planner is the next step in our journey to reach people in the real world with more precision, more relevance and greater impact. Powered by an AI planning engine, it brings multiple OOH-specific data sources together and puts them directly in planners' hands, so teams can move faster and make better decisions. Crucially, this isn't automation for automation's sake. It's people led, tech enabled planning that gives our clients clarity, confidence and clearer ROI," Andy Stevens, global chief product officer at Talon, said in the release.

DOOH Advertising