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AI DOOH campaigns drive measurable outcomes on Jolt network

Photo: Jolt

July 14, 2026

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Jolt, an Australian digital out of home and EV charging network, has released results from campaigns delivered on its Spark Intelligence AI-powered campaign platform that reveal double and triple-digit lifts when it comes to store traffic, recall and purchase intent.

Campaign partners included Polestar, Target, NAB, UniSuper, Origin Energy, ANZ, Schweppes, Open Universities, Audible, American Express, Asahi and an automotive company, according to a press release. Each ran a DOOH campaign across Jolt's streetside network.

Across the cohort of advertisers, Spark Intelligence campaigns delivered double- and triple-digit lifts across the measures of store visitation, consideration, recall, product preference and purchase intent — with the majority of attributed actions coming from net-new audiences.

Additional findings include:

Brands recorded lifts of up to +89% in overall traffic - and as high as +143% in a single market — with the majority of attributed visits occurring within 10 days of the first ad exposure on the JOLT network.
Exposed audiences showed lifts of up to +43% in product preference and up to +26% in brand consideration.
One brand achieved the #1 most recalled position in its category among JOLT-exposed audiences, while others recorded significant lifts in both ad recall and channel recall.
Across campaigns, one in three of exposed audiences indicated a direct intent to act - including online search, visiting a location, or downloading an app - following a single campaign view.

Doug McNamee, JOLT CEO, said the results prove the company was a highly effective channel for brands seeking to attract new customers.

"Spark Intelligence AI optimization allows us to use real data to make sure our clients' ads are served during the moments their audience is there to see them - directly enhancing audience relevance and campaign efficiency," McNamee said in the release.

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