Software

Panasonic acquires Hive Media to boost media playback, control capabilities

Image: Panasonic

July 14, 2026

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Panasonic Projector & Display has acquired 100% of the issued shares of UK-based media technology company Hive Media Control and aims to boosts its capabilities in media playback and control for immersive and fixed-installation environments.

Hive will continue to operate as a standalone, vendor-neutral business, while the combination expands customer value across playback, control, projection and display, according to a press release.

"We are inspired and honored by the opportunity to work with Panasonic, while continuing to grow Hive as an open and independent ecosystem," Mark Calvert, co-founder and CEO of Hive Media, said in the release.

The acquisition marks a further step in Panasonic's evolution from a hardware-led manufacturer into a broader visual solutions ecosystem provider. With Hive, Panasonic broadens its ability to support customers not only at the display endpoint, but across a wider part of the workflow from content playback and control through to deployment and operation.

"This is a strategically important step for Panasonic as we continue to evolve our business beyond a hardware-oriented model toward broader visual solutions and workflow value," Yousuke Adachi, CEO of Panasonic Projector & Display Corporation, said in the release.