DOOH Advertising

Viooh partners with Vendo Media for Canada strategy

Photo: VIOOH

June 30, 2026

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Viooh, a digital out of home supply-side platform, is expanding its Canadian digital out of home advertising with a Vendo Media partnership.

Vendo Media is a Canadian OOH company.

The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, with 33 screens currently enabled for programmatic DOOH, according to a press release.

Vendo Media's network provides national coverage across seven provinces including Ontario, Quebec, British Columbia, Alberta, Saskatchewan, Manitoba and New Brunswick.

The network includes 175 outdoor roadside billboards generating over 132 million monthly impressions with national coverage, alongside 43 outdoor spectaculars delivering 42 million monthly impressions. The strategic placements span key designated city centers including Toronto, Montreal, Vancouver, Calgary and Edmonton.

"This partnership with Vendo Media strengthens our North American inventory, connecting media buyers with high-quality screens that reach audiences widely across Canada," Gavin Wilson, global chief commercial officer at Viooh, said in the release. "Vendo Media holds exclusive or dominant digital media supply in 75% of its covered markets, creating powerful opportunities for brands to achieve impactful nationwide coverage, while tapping into the real-time flexibility and value delivered by programmatic DOOH advertising."

"By integrating with Viooh's platform, we're giving brands programmatic tools to reach Canadian consumers efficiently across our extensive network," Sylvio Deluca, president at Vendo Media, said in the release. "This partnership opens up our inventory to international buyers seeking to connect with target groups throughout their daily journey, creating real opportunities for measurable campaign impact."