DOOH Advertising

Lamar Advertising supports Ronald McDonald House with $2M DOOH campaign

Photo: Aaron - stock.adobe.com

June 4, 2026

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Lamar Advertising and Ronald McDonald House have entered into a yearlong pro bono partnership in which Lamar will allocate more than $2 million in digital out of home media over the next 12 months in an effort to promote the organization as well as attract donors and volunteers.

Since 1974, Ronald McDonald House has been supporting families with children who are ill or injured, providing essential resources, accommodations and a community of support, according to a press release.

"A growing number of families rely on Ronald McDonald House when their children need specialized treatments and health care, however many of our programs have waiting lists," Joanna Sabato, chief marketing and communications officer at Ronald McDonald House Global, said in the release. "We are incredibly grateful to Lamar Advertising for their generous donation of outdoor advertising space to help us continue to amplify the increasing need to provide more families with holistic, wraparound support when they need it most."

Each year since 2023, Lamar has selected a nonprofit organization for a yearlong pro bono partnership. Previous partners include Dolly Parton's Imagination Library, Boys & Girls Clubs of America and Make-A-Wish.

"For decades, Ronald McDonald House has been dedicated to supporting families dealing with the unimaginable heartbreak of caring for a child who is ill or injured," Sean Reilly, CEO of Lamar Advertising Company, said in the release. "We look forward to activating our Out of Home network and our dedicated employees, who are always eager to make a meaningful impact in their communities, to help elevate the mission of Ronald McDonald House and connect more families to the resources they provide."

Founded in 1902, Lamar Advertising is one of the largest outdoor advertising companies in North America, with over 360,000 displays across the United States and Canada.