DOOH Advertising

Intersection opens OOH network to AI platforms

Image: Intersection

June 9, 2026

Summarize with

Intersection, an experience-driven out-of-home media and technology company, is opening its street-level OOH network to AI platforms like ChatGPT and Claude, making it possible for brands and agencies to plan and reserve campaigns through a simple conversational workflow.

Intersection's Order Management System is now accessible through AI platforms, enabling end-to-end campaign planning and booking within a conversational interface, according to a press release.

Buyers can discover inventory, check availability, build media plans and reserve campaigns all in one place.

The platform provides access to 7,000-plus digital screens across 13 major U.S. markets. The platform can be accessed via an Model Context Protocol server, allowing users of Claude and ChatGPT as well as AI agents to plan and reserve inventory directly.

"Brands can now do in minutes what used to take days of emails, calls and spreadsheets," Intersection CTO Nitin Shriram said in the release. "By compressing the planning and reservation process, brands can move more quickly, respond to culture in near real time, and spend more of their energy and resources on creative thinking, audience strategy and ambitious activations, rather than operational workflows."