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Displayce launches agentic DOOH offering

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August 17, 2026

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Displayce, a technology suite specializing in DOOH, is launching a suite of AI agents designed to transform the planning, activation and analysis of digital out-of-home campaigns.

The AI agents contribute directly to media decision-making, from the initial brief and inventory curation through to post-campaign analysis, according to a press release.

The objective is to make DOOH accessible from the earliest strategic planning stages, enabling agencies and advertisers to generate, compare and substantiate media scenarios in minutes rather than days.

Displayce is opening its platform to the main AI environments used by media agencies. The agents can therefore be integrated directly into assistants such as ChatGPT or Claude through MCP, the Model Context Protocol.

"DOOH is still too often treated as an execution channel. We want to turn it into a decision-making lever from the campaign design stage," Laure Malergue, CEO of Displayce, said in the release.

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