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GSTV taps Shinka to drive omnichannel programmatic connectivity

Adobe Stock

August 18, 2026

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GSTV, a national on-the-go video network, has selected Shinka, a global mediation layer that is agnostic to demand sources, as its mediation partner.

The partnership gives GSTV more connectivity to omnichannel supply-side platforms and demand-side platforms, such as Equativ, Madhive, Magnite, Nexxen and OOH Connect, enabling the network to maximize programmatic yield across its national footprint, according to a press release.

Shinka's platform conducts auctions outside traditional ad servers and delivers real-time, bid-level transparency to media owners. By adopting Shinka's mediation layer, GSTV gains a single, neutral point of integration to connect with leading SSPs and DSPs across channels - while retaining full control over its monetization strategy.

"GSTV is built on delivering value, efficiency, and measurable results for our brand, agency and retail partners. Choosing Shinka as our mediation layer gives us agnostic connectivity to the omnichannel SSPs and DSPs that matter with the transparency and control today's programmatic market demands. It's a foundational step in how we scale our programmatic business," Eric Kozik, interim president and CEO of GSTV, said in the release.

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