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Jolt data reveals 8 in 10 set to switch brands

Photo: Jolt

August 26, 2026

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Jolt, an Australia digital out-of-home and electric vehicle charging network, has released first-party data insights, revealing that summer is switching season for Australian consumers, with 82% open to trying new brands or switching providers in the next six months and more than a quarter actively reassessing brands.

The 2026 Summer Spending Intentions data, collected via a survey of Jolt's urban users in June about planned financial habits, also revealed the rise of 'selective upgraders' — a new wave of customers who are willing to spend selectively on quality and experience, and have high switching intent, particularly around big-ticket purchases, according to a press release.

More than eight in 10 (85%) of Jolt's audience have switched at least one household provider in the past 12 months, and more than half (54%) have changed two or more.

The categories most likely to change hands are streaming (43%) and energy/utilities (41%), with nearly half planning to review or change their energy provider within six months, health insurance (25%), home and contents insurance (22%), mobile/internet (21%), car insurance (21 %) and banks/mortgages (17%).

Many respondents revealed they had already made the move, with Jolt users switching across 2.18 categories on average in the past year.

Jolt's data found that the new wave of customers are not retreating from spending over summer but have become more selective.

Almost half (46%) describe themselves as selective spenders - spending well in the categories that matter and keeping watch on the rest.

Quality groceries and food (46%) are the single thing they protect first, ahead of travel, fitness and home comforts.

"Cost-of-living hasn't made Australians loyal, it's made them selective. They'll keep the same everyday brands but switch their bank, energy and streaming providers in the same year. In fact, 36% of JOLT users switched providers three or more times in the past year, and moving between two-plus brands a year is now normal behavior for Jolt's audience. Summer is when those decisions get made, and they get made on the street, not in front of the TV," Jolt National Sales Director Tim Debenham said in the release.