DOOH Advertising

Doceree, Lemma partner to power addressability in healthcare out-of-home

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August 17, 2026

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Doceree, an AI-powered operating system for healthcare marketing, has forged an exclusive supply partnership with Lemma, a global programmatic-first DOOH and CTV platform.

The partners will power Trigger DOOH, which brings addressability to digital out-of-home advertising in healthcare, according to a press release.

Trigger DOOH activates campaigns based on real-world clinical signals, including patient check-ins at hospitals, clinics and specialty care centers, enabling life science brands to reach the right audience, in the right place, at the right clinical moment.

Doceree's clients gain access to a national network of DOOH screens across the U.S., making it one of the largest healthcare-dedicated addressable DOOH footprints in the industry.

"For two decades, healthcare marketers have had to choose between scale and precision in out-of-home," Harshit Jain, MD, founder and global CEO of Doceree, said in the release. "As a physician, I know that the moments that matter in a patient journey don't happen on a screen, they happen in waiting rooms, at pharmacies, in clinics. Trigger DOOH is the first product to make those real-world moments addressable, measurable, and actionable for life science brands. It is the natural extension of our Clinical Intent thesis: meet healthcare audiences where intent forms."