Webinar

From Noise to Clarity: Reimagining Employee Communication Through In-Store Screens

Save The Date — July 28, 2026 | 2 PM ET

Presented by

Retail environments face a persistent communication challenge: how to effectively reach a large, distributed, and often deskless workforce with timely, relevant, and actionable information. Before in-store digital communication, critical updates—ranging from safety training to corporate announcements—were fragmented across physical bulletin boards, emails that many employees never saw, and inconsistent manager-led briefings. This often resulted in mixed and missed messages, uneven training outcomes, low engagement, and limited visibility into employee experience.

This fireside chat explores how organizations can rethink internal communication by centralizing content through managed in-store digital signage.

The discussion will focus on:

• Underlying problems
• Operational and cultural goals retailers aim to achieve
• Content and creative strategy focused on engaging, relevant content that captures employee interest
• AI and automation for real-time content management
• Strategy required to deploy and sustain a scalable in-store communication platform

It will also examine how diverse content, from employee training and compliance messaging to employee recognition, local store news and company performance, can coexist in a way that is meaningful, measurable, and actionable.

Meet the speakers

Brad Godfrey
Director of Product Management
Hughes

Brad leads the Managed Digital Signage platform serving enterprise clients across North America. With over 20 years of experience spanning software engineering, product design, and enterprise product management, Brad brings a rare full-stack perspective to digital signage — from hardware integration and content management to AI-driven automation and fleet-scale deployment.

Chuck Keeler
Senior Product Manager
Hughes Digital Signage

Chuck partners closely with customers to shape and execute impactful content strategies that drive engagement and business outcomes. In his role, he blends strategic thinking with hands-on creative direction—guiding everything from messaging frameworks to visual design—to ensure digital signage deployments are not only technically sound but also compelling, relevant, and easy to manage at scale.

Carl Udler
Senior Marketing Director
Hughes

With over 25 years of professional experience working with retailers, Carl possesses a rare blend of technology expertise combined with business acumen. Carl provides valuable guidance to brands and retailers on a broad range of technologies, processes, networking best practices, digital signage, and cybersecurity solutions, enabling them to solve the types of concrete challenges that impact business, customers, and ROI.

Meet the moderator

Judy Mottl
Editor
Connect Media

Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She's written everything from breaking news to in-depth trends.