Display Technology

Daktronics debuts see-through LED window displays

Photo: Daktronics

July 27, 2026

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Daktronics, which manufactures large-format LED video displays, message displays, scoreboards, and digital billboards, has debuted see-through LED window displays for retail stores, convenience stores, gas stations, quick-serve restaurants and shopping center environments.

The LED solutions help retailers and brands communicate through glass to generate sales while preserving light and visibility, according to a press release.

The solution is intended to replace static window clings and posters with flexible digital content that can be updated quickly to match promotions, dayparts and seasonal campaigns.

"For many brick-and-mortar businesses, the storefront window is one of the most underused communication spaces," Bill Hadsell, product manager, solutions development, at Daktronics, said in the release. "See-through LED window displays are purpose-built for that space, helping brands influence customers before they walk in while maintaining a positive in-store experience by allowing daylight to shine through it."

Content is scheduled and managed using Venus Control Suite, Daktronics' centralized digital signage software.