Qatar malls upgrade DOOH network with digital signage software
Elan Media, a DOOH provider, recently upgraded its network in malls throughout Qatar with digital signage software. The company selected BroadSign International to power the network, according to a release.
Elan will now push advertisements and content to 240 screens in the Mall of Qatar, Doha Festival City, Ezdan Mall and other locations. Through the partnership, the company will also be able to measure audiences in real time to improve content management, according to the release.
"This partnership is a significant step for ELAN Media’s digital network, as it marks the introduction of real-time content management to Qatar’s advertising sector," Jamie Ball, COO at Elan Media, said in the release. "It is a very exciting innovation for the market and means that advertisers using our digital out-of-home platforms will be able to employ a new layer of context to better engage their audiences."