DOOH Advertising News

DOOH boosts media channel effectiveness

April 23, 2026

Digital out-of-home is not only capturing attention but amplifying the effectiveness of other media channels across the consumer journey.

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DOOH campaign drives awareness of Just Dance 2026

April 21, 2026

Ubisoft, in collaboration with media platform Displayce, agency Artefact and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (U.K.…

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OAAA announces future leaders program delegates

April 20, 2026

The Out of Home Advertising Association of America has announced the 2026 Future Leaders Program delegates, recognizing 10 rising professionals selected for…

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OOH advertising critical driver of connected commerce

April 10, 2026

Out-of-Home advertising has evolved from a top-of-funnel awareness channel into a critical driver of connected commerce, according to research from the…

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Trillboards debuts all-in-one free initiative

April 9, 2026

Trillboards.com has launched an "All-In-One Free" initiative designed for small-to-medium businesses.

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Viooh teams with Orange Barrel Media, IKE Smart City on DOOH inventory expansion

April 7, 2026

Viooh, a global digital out of home supply-side platform, is partnering with Orange Barrel Media and Ike Smart City, which provides media and smart city…

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Geopath, OAAA debut measurement platform

April 3, 2026

Geopath, in partnership with the Out of Home Advertising Association of America, has developed a next-generation measurement platform.

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Pearl Media features Atera brand campaign across 175-Screen DOOH network

March 31, 2026

Atera, an AI-powered IT management platform, is making its first major enterprise brand push with a 175-screen digital out-of-home campaign across New York and…

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SNA Displays, Kevani debut largest DOOH display in South Bay, LA

March 27, 2026

SNA Displays has partnered with out-of-home media company Kevani to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo…

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Open Media partners with Viooh to expand pDOOH opportunity

March 26, 2026

Open Media has entered into a programmatic partnership with Viooh, a global digital OOH supply-side platform, to provide an enhanced opportunity for brands to…

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Digital signage system market to hit $93.2B by 2036

March 25, 2026

The global digital signage system market is projected to reach $93.2 billion by 2036, which reflects a 12.5% compound annual growth rate. This year's market is…

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Clear Channel Outdoor selected as ad provider for Omaha airport

March 25, 2026

Clear Channel Outdoor's Airports Division has been awarded a new 10-year contract with the Omaha Airport Authority.

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OOH advertising hits $9.46B

March 24, 2026

Out of home advertising revenue hit a record-setting mark of $9.46 billion in 2025, reflecting 3.6% year over year growth, according to data from the Out of…

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Programmatic DOOH spend on robust path

March 23, 2026

Programmatic digital out-of-home spend in the U.S. is projected to rise to 52% over the next 18 months, a robust growth rate from 34% in the past 18 months.

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BackLite UK, Wildstone unveil revamp of Wandsworth Roundabout

March 19, 2026

BackLite UK, a large-format digital out-of-home media company, has partnered with Wildstone, an owner of outdoor advertising infrastructure, to undertake full…

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Viooh teams with Outfront to expand programmatic DOOH access

March 19, 2026

Viooh, a global digital out of home supply-side platform, is partnering with Outfront, an IRL media company, to expand programmatic access to DOOH inventory…

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Place Exchange by Broadsign integrates with Eletromidia

March 17, 2026

Place Exchange by Broadsign, a supply-side platform for programmatic digital out-of-home, has announced an integration with Eletromidia, Brazil's largest OOH…

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Jolt OOH network impressions see robust increase

March 16, 2026

Jolt, Australia's first network of EV charging stations and owner of a digital out-of-home advertising network, saw its digital OOH network impressions jump by…

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OAAA expands media conference lineup

March 12, 2026

The Out of Home Advertising Association of America has announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13, 2026, in Dallas.

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OOH ad spend increasing but barriers remain for deeper investment

March 11, 2026

Over half, 59%, of marketers are planning to increase OOH budgets but most are still allocating less than 5% of total media budgets to the digital channel.

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