DOOH Advertising News
BackLite UK expands large-format outdoor ad portfolio
April 29, 2026
BackLite UK, a digital out-of-home operator, has launched The Knightsbridge, the latest addition to the company's Landmark Series, expanding its large-format…
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Lemma launches AI-powered platform for OOH media
April 28, 2026
Lemma has launched Lemma Integral, an AI-first adtech platform designed to change how advertisers view and utilize out-of-home media.
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Vistar Media boosts Singapore team with new hires
April 28, 2026
Vistar Media, a provider of technology solutions for out-of-home media and part of T-Mobile Advertising Solutions, has made three new appointments in Singapore…
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OOH offers big return on investment for luxury brands
April 27, 2026
Out-of-home advertising gives luxury brands a far greater return on investment than any other advertising channel, according to data from Independent Marketing…
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DOOH boosts media channel effectiveness
April 23, 2026
Digital out-of-home is not only capturing attention but amplifying the effectiveness of other media channels across the consumer journey.
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DOOH campaign drives awareness of Just Dance 2026
April 21, 2026
Ubisoft, in collaboration with media platform Displayce, agency Artefact and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (U.K.…
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OAAA announces future leaders program delegates
April 20, 2026
The Out of Home Advertising Association of America has announced the 2026 Future Leaders Program delegates, recognizing 10 rising professionals selected for…
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OOH advertising critical driver of connected commerce
April 10, 2026
Out-of-Home advertising has evolved from a top-of-funnel awareness channel into a critical driver of connected commerce, according to research from the…
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Trillboards debuts all-in-one free initiative
April 9, 2026
Trillboards.com has launched an "All-In-One Free" initiative designed for small-to-medium businesses.
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Viooh teams with Orange Barrel Media, IKE Smart City on DOOH inventory expansion
April 7, 2026
Viooh, a global digital out of home supply-side platform, is partnering with Orange Barrel Media and Ike Smart City, which provides media and smart city…
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Geopath, OAAA debut measurement platform
April 3, 2026
Geopath, in partnership with the Out of Home Advertising Association of America, has developed a next-generation measurement platform.
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Pearl Media features Atera brand campaign across 175-Screen DOOH network
March 31, 2026
Atera, an AI-powered IT management platform, is making its first major enterprise brand push with a 175-screen digital out-of-home campaign across New York and…
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SNA Displays, Kevani debut largest DOOH display in South Bay, LA
March 27, 2026
SNA Displays has partnered with out-of-home media company Kevani to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo…
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Open Media partners with Viooh to expand pDOOH opportunity
March 26, 2026
Open Media has entered into a programmatic partnership with Viooh, a global digital OOH supply-side platform, to provide an enhanced opportunity for brands to…
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Digital signage system market to hit $93.2B by 2036
March 25, 2026
The global digital signage system market is projected to reach $93.2 billion by 2036, which reflects a 12.5% compound annual growth rate. This year's market is…
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Clear Channel Outdoor selected as ad provider for Omaha airport
March 25, 2026
Clear Channel Outdoor's Airports Division has been awarded a new 10-year contract with the Omaha Airport Authority.
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OOH advertising hits $9.46B
March 24, 2026
Out of home advertising revenue hit a record-setting mark of $9.46 billion in 2025, reflecting 3.6% year over year growth, according to data from the Out of…
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Programmatic DOOH spend on robust path
March 23, 2026
Programmatic digital out-of-home spend in the U.S. is projected to rise to 52% over the next 18 months, a robust growth rate from 34% in the past 18 months.
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BackLite UK, Wildstone unveil revamp of Wandsworth Roundabout
March 19, 2026
BackLite UK, a large-format digital out-of-home media company, has partnered with Wildstone, an owner of outdoor advertising infrastructure, to undertake full…
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Viooh teams with Outfront to expand programmatic DOOH access
March 19, 2026
Viooh, a global digital out of home supply-side platform, is partnering with Outfront, an IRL media company, to expand programmatic access to DOOH inventory…
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