DOOH Advertising News

Hypervsn, Firefly, Flo Advertising unveil 3D holographic experience truck

September 11, 2025

Hypervsn, Flo Advertising and Firefly have launched a 3D holographic experience truck on the Las Vegas Strip in Nevada.

Jolt enhances platform with AI capability for advertisers

September 9, 2025

Jolt, a digital OOH and EV charging network, has enhanced its Spark Intelligence platform with real time AI optimization.

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UniLED Software teams with MX for DOOH ad verification

September 8, 2025

UniLED Software is partnering with MX to rollout independent verification across all MX digital out-of-home ad campaigns in the U.S.

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Screenverse taps ABCS Insights as measurement partner

September 8, 2025

Screenverse has named ABCS Insights, an ad effectiveness analytics company, as its preferred measurement partner to advance OOH attribution and campaign…

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Spotlight Outdoor Ads names Alex Wongthongsanguan as senior account manager

September 5, 2025

Alex Wongthongsanguan has been hired as a senior account executive at Spotlight Outdoor Ads.

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Zoom Media, Viooh team on GymTV programmatic access expansion

September 4, 2025

Zoom Media and Viooh have teamed up to expand programmatic access to the GymTV video network across North America.

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Intersection creates experiential division

August 28, 2025

Intersection, an experience-driven out-of-home media and technology company, has created an experiential division called IRLX.

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Harkey Media acquires Mesa Outdoor

August 28, 2025

Harkey Media, an out-of-home advertising company, has acquired Mesa Outdoor, an independent OOH operator in the San Francisco Bay Area, California.

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AdOmni enhances platform with AI-powered features

August 27, 2025

AdOmni, an AI-powered programmatic digital out-of-home and video advertising platform, has enhanced its platform so self-service DOOH campaigns can be planned…

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Spotlight Outdoor Ads launching Vegas Strip Tower Network

August 26, 2025

Spotlight Outdoor Ads and Caesars Entertainment will be launching the Las Vegas Strip LED Tower Network this fall.

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Pearl Media drives scratch-n-sniff OOH campaign for Selena Gomez fragrance

August 26, 2025

Pearl Media, a OOH media company, tapped the nostalgia of scratch 'n sniff and blended interactivity and excitement, with partner MilkMoney, for a campaign…

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OAAA announces jury for annual awards judging

August 25, 2025

The Out of Home Advertising Association of America has released the jury participants for the organization's annual OOH Media Plan Awards which the OAAA…

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Ace Hardware launches retail media network for brands

August 21, 2025

Ace Hardware has launched "RedVest Media, The Helpful Network," a retail media network focused on giving brands the ability to better engage with shoppers…

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Rapport, Vistar Media team with UniLED for DOOH programmatic campaign verification

August 19, 2025

Rapport and Vistar Media have partnered with UniLED to roll out independent verification across all U.S. digital out-of-home advertising campaigns.

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EV adoption reshaping Australian consumer behavior

August 18, 2025

Electric vehicle adoption is reshaping how Australian consumers move and connect via smarter vehicles, improved technology and increasing access to public…

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Vistar Media debuts Programmatic Guaranteed service

August 7, 2025

Vistar Media, which provides tech solutions for OOH media, has launched Programmatic Guaranteed, a new option for buying and selling OOH campaigns.

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Broadsign debuts automated in-advance DOOH transactions

August 1, 2025

Broadsign debuted an automated in-advance DOOH transaction called Broadsign In-Advance. The new platform capability can extend and simplify traditional DOOH…

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Viooh teams with Outernet London on programmatic DOOH

July 31, 2025

Viooh has partnered with Outernet London, a media and entertainment company to deliver programmatic digital out of home advertising in London's entertainment…

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StackAdapt partners with Viooh to expand supplier inventory

July 30, 2025

StackAdapt, a self-serve programmatic advertising platform, has formed a programmatic partnership with Viooh that will expand supplier inventory and give users…

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Harkey Media signs development deal with Onsite Advertising

July 29, 2025

Harkey Media, an OOH advertising company, has signed a development deal with Onsite Advertising.

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