DOOH Advertising News

ISM debuts enterprise platform

February 10, 2025

In-Store Marketplace has debuted an enterprise platform that promises to simplify digital in-store advertising and streamline how retailers and brands activate…

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Demand for real-time communication spurring digital signage growth

February 7, 2025

The digital signage market is projected to grow from $15.45 billion, as of 2024, to $25.2 billion by 2032, reflecting a growth rate of 6.3% in the eight-year…

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India real estate company taps OOH tech for flagship campaign

January 31, 2025

Nila Spaces, a luxury real estate company in Mumbai, India recently launched an outdoor roadblock campaign in Ahmedabad with partners Interbrand and Times OOH.

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Grand Visual taps Andrew Pearson as creative strategy leader

January 28, 2025

Grand Visual, a OOH studio, has appointed Andrew Pearson as is first North American senior vice president, creative strategy.

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Screenverse, CEN Media Group team up on delivering differentiated experiences

January 23, 2025

Screenverse, a programmatic DOOH advertising and digital screen network, is partnering with CEN Media Group, a DOOH media network, to deliver differentiated…

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Talon acquires Netherlands OOH specialist

January 23, 2025

Independent global OOH agency Talon has acquired Out of Home Masters, the largest independent OOH specialist in the Netherlands.

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Solum debuts AI-enhanced display option for in-store advertising

January 16, 2025

Solum has debuted an integrated digital display solution aimed at helping retailers transform physical spaces into dynamic advertising platform while…

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ZetaDisplay names Jørn Olsen director of retail media, analytics

January 14, 2025

ZetaDisplay, a digital signage and in-store communication solutions provider based in Europe, has named Jørn Olsen as director of retail media and analytic.

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T-Mobile will acquire Vistar Media

January 13, 2025

T-Mobile entered an agreement today to acquire Vistar Media, a DOOH advertising solutions provider.

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Sphere Entertainment names Robert Langer EVP, CFO, treasurer

January 10, 2025

Sphere Entertainment has named Robert Langer as EVP, treasurer, and chief financial officer, effective January 13.

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84 Lumber Company's advertising division rebrands to TM Advertising

January 6, 2025

Transformation Media, an advertising division of 84 Lumber Company, has rebranded to TM Advertising, with the name chosen after a name proposal process…

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Perion partners with a360media in retail media technology

December 27, 2024

Perion, an advertising and technology solutions provider, has partnered with a360media, a multiplatform media company and operator of brands including Us…

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Veridooh aims for global expansion with senior executive announcements

December 24, 2024

Veridooh, a provider of independent verification technology for DOOH advertising, has named three senior leaders with an aim to global growth.

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Jacksonville International Airport AI persona holograms launch features mayor

December 23, 2024

Jacksonville International Airport debuted AI-powered persona holograms with the launch of a Proto hologram of Jacksonville Mayor Donna Deegan, according to a…

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Framen, VIOOH partner in Australian co-working spaces digital advertising

December 16, 2024

Framen, a digital signage and programmatic content provider, has partnered with VIOOH, a global DOOH supply-side platform, to provide digital signage…

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Clear Channel Outdoor, DTW Airport announce 10-year partnership

December 12, 2024

Clear Channel Outdoor announced a 10-year partnership with Detroit Metropolitan Wayne County Airport (also known as DTW) for advertising and sponsorship…

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