DOOH Advertising News

Clear Channel Outdoor taps Vistar Media as DOOH partner

September 25, 2025

Clear Channel Outdoor, an out-of-home media owner, has chosen Vistar Media, which provides solutions for OOH media, as a full-stack tech partner for its U.S.

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OOH fueling sports economy, claims OAAA study

September 24, 2025

Out-of-home advertising is one of the most powerful tools in sports marketing, according to a national study released by the Out of Home Advertising…

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Creative quality, positive emotion drive OOH effectiveness

September 22, 2025

Creative quality and positive emotion are top behaviors that drive out-of-home advertising effectiveness. Strong consistent branding can also play a…

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OAAA hosting forum focused on OOH ad future

September 19, 2025

The Out of Home Advertising Association of America will hold its second annual forum, in collaboration with 4As, on Oct. 16.

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Viooh, Elan Media team up on Qatar programmatic DOOH

September 17, 2025

Viooh and Elan Media are partnering to bring programmatic digital out-of-home to Qatar's shopping destinations and roadside locations.

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Heritage Outdoor Media, ANC transform NYC Times Square corner

September 15, 2025

Heritage Outdoor Media and ANC teamed up to transform a corner in Times Square, New York City with updated signage on two buildings.

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Hypervsn, Firefly, Flo Advertising unveil 3D holographic experience truck

September 11, 2025

Hypervsn, Flo Advertising and Firefly have launched a 3D holographic experience truck on the Las Vegas Strip in Nevada.

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Jolt enhances platform with AI capability for advertisers

September 9, 2025

Jolt, a digital OOH and EV charging network, has enhanced its Spark Intelligence platform with real time AI optimization.

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UniLED Software teams with MX for DOOH ad verification

September 8, 2025

UniLED Software is partnering with MX to rollout independent verification across all MX digital out-of-home ad campaigns in the U.S.

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Screenverse taps ABCS Insights as measurement partner

September 8, 2025

Screenverse has named ABCS Insights, an ad effectiveness analytics company, as its preferred measurement partner to advance OOH attribution and campaign…

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Spotlight Outdoor Ads names Alex Wongthongsanguan as senior account manager

September 5, 2025

Alex Wongthongsanguan has been hired as a senior account executive at Spotlight Outdoor Ads.

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Zoom Media, Viooh team on GymTV programmatic access expansion

September 4, 2025

Zoom Media and Viooh have teamed up to expand programmatic access to the GymTV video network across North America.

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Intersection creates experiential division

August 28, 2025

Intersection, an experience-driven out-of-home media and technology company, has created an experiential division called IRLX.

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Harkey Media acquires Mesa Outdoor

August 28, 2025

Harkey Media, an out-of-home advertising company, has acquired Mesa Outdoor, an independent OOH operator in the San Francisco Bay Area, California.

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AdOmni enhances platform with AI-powered features

August 27, 2025

AdOmni, an AI-powered programmatic digital out-of-home and video advertising platform, has enhanced its platform so self-service DOOH campaigns can be planned…

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Spotlight Outdoor Ads launching Vegas Strip Tower Network

August 26, 2025

Spotlight Outdoor Ads and Caesars Entertainment will be launching the Las Vegas Strip LED Tower Network this fall.

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Pearl Media drives scratch-n-sniff OOH campaign for Selena Gomez fragrance

August 26, 2025

Pearl Media, a OOH media company, tapped the nostalgia of scratch 'n sniff and blended interactivity and excitement, with partner MilkMoney, for a campaign…

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OAAA announces jury for annual awards judging

August 25, 2025

The Out of Home Advertising Association of America has released the jury participants for the organization's annual OOH Media Plan Awards which the OAAA…

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Ace Hardware launches retail media network for brands

August 21, 2025

Ace Hardware has launched "RedVest Media, The Helpful Network," a retail media network focused on giving brands the ability to better engage with shoppers…

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Rapport, Vistar Media team with UniLED for DOOH programmatic campaign verification

August 19, 2025

Rapport and Vistar Media have partnered with UniLED to roll out independent verification across all U.S. digital out-of-home advertising campaigns.

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