DOOH Advertising News

Next-Gen Media, Vistar Media partner in DOOH advertising

November 22, 2024

Next-Gen Media, a youth-focused digital video network based in the United Kingdom, has partnered with Vistar Media to expand its programmatic digital…

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Ocean Outdoor announces sweeping leadership updates

November 19, 2024

Ocean Outdoor, a partner of Atairos and DOOH advertising operator in the UK and Europe, has announced a range of leadership updates in preparation for (and…

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Clear Channel Outdoor receives 15-year MTA OOH contract

November 13, 2024

Clear Channel Outdoor announced today that it has partnered with the Metropolitan Transportation Authority in a 15-year OOH advertising concession contract…

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VIOOH announces 2023 carbon emissions were significantly below industry benchmarks

November 11, 2024

VIOOH, a global digital out of home supply-side platform, announced that its 2023 full-year emissions intensity was below 0.35 grams CO2e per ad impression.

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London's Picadilly Lights collab promotes Gladiator II

November 8, 2024

Picadilly Lights, a digital billboard site in London, launched a promotional collaboration between advertisers aimed at promoting Gladiator II by formatting…

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Vistar partners with Haleon in DOOH advertising

November 4, 2024

Vistar has been selected by Haleon, a consumer health company whose brands include Sensodyne and Centrum, as its preferred partner for programmatic OOH…

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Lamar opens submissions for "Lamar Gives Thanks" campaign

November 1, 2024

Outdoor advertising firm Lamar has opened submissions for its "Lamar Gives Thanks" campaign via LamarGivesThanks.com from November 1-10 for the public to…

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GoVision unveils Charlotte Motor Speedway spectacular

October 31, 2024

GoVision, a provider of large-scale, experiential digital signage solutions, has installed one of the 30 largest LED displays on Earth at the Charlotte Motor…

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LG partners with Dallas Cowboys, begins AT&T Stadium installations

October 30, 2024

LG is now "Official Display Partner of the Dallas Cowboys" in a deal that includes AT&T Stadium along with Cowboys training facility and corporate headquarters…

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Vistar names Sean Cheyney global head of retail media

October 23, 2024

DOOH advertising solutions firm Vistar has named Sean Cheyney to its newly created role of global head of retail media.

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Tirupati Edible Oils, Times OOH launch Ahmedabad digital billboard campaign

October 22, 2024

Tirutapi Edible Oils, an India-based vendor of edible oils such as cottonseed oil, has entered an exclusive digital billboard partnership with Times OOH to…

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Praevar, E Ink to launch ePoster in November

October 22, 2024

Praevar Corporation, a digital signage technology provider, has partnered with E Ink to develop the ePoster, designed for indoor advertising and set to launch…

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Broadsign SSP integrates Screenverse DOOH network

October 22, 2024

The Screenverse digital display network is now available via the Broadsign supply side platform. Screenverse contributes a fleet of nearly 100,000 digital…

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Samsung, NY Mets collaborate on stadium transformation

October 17, 2024

Samsung and the New York Mets have announced the successful completion of a multi-year project aiming to transform Citi Field into the most technologically…

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Lakme launches Mumbai digital campaign for Rouge Bloom collection

October 16, 2024

Lakme, a brand under Hindustan Unilever (HUL), has launched its Rouge Bloom collection through an Anamorphic Digital Out-of-Home (DOOH) campaign in Mumbai.

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Place Exchange expands PerView measurement solution to Canada

October 11, 2024

Place Exchange, a SSP for programmatic OOH media, has expanded its PerView measurement solution to Canada.

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LG begins taking Level 3 DC Fast Chargers

October 7, 2024

LG has begun taking orders for the LG EVD175SK-PN, the company's first Level 3 DC Fast Charger in the United States.

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Mauritius airport debuts Times OOH digital signage

October 4, 2024

Times OOH has partnered with Sir Seewoosagur Ramgoolam International Airport, Mauritius (SSRIA) to deploy airport digital signage. The project includes the…

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Xibo Signage, Adtrac partner in DOOH

October 3, 2024

Xibo Signage, a digital signage provider, has partnered with Adtrac, a DOOH technology provider, to develop DOOH technology for the Switzerland, Germany, and…

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Intersection, Minnesota's Metro Transit intro digital bus shelters

September 23, 2024

Intersection, an OOH media and tech firm, has partnered with Minnesota's Metro Transit to deploy digital bus shelters. The partnership will include deployment…

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