DOOH Advertising News

OOH ad revenue on robust growth path

March 12, 2025

Out of home advertising revenue surpassed $9.1 billion in 2024, a 4.5% jump from 2023, according to data from the Out of Home Advertising Association of…

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Viooh, Turnadon team on nationwide programmatic partnership

March 11, 2025

Global DOOH supply side platform Viooh is collaborating with French advertising network Turnadon on a nationwide programmatic media owner partnership in France.

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JCDecaux Mexico, Viooh team up on DOOH campaign for Mazda

March 7, 2025

A DOOH campaign for Mazda's CX-70 SUV, created by JCDecaux Mexico and Viooh, produced a 17% increase in traffic to Mazda dealerships in Mexico City.

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India-based OOH/DOOH platform debuts at Mumbai event

March 7, 2025

Doohit, a unified platform for OOH and DOOH advertising based in Mumbai, India, debuted in a soft launch at the recent DDX Asia 2025 event.

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Patrick Dolan named COO at Out of Home Advertising Association of America

February 21, 2025

The Out of Home Advertising Association of America , a trade association for the U.S. out of home advertising industry, has named Patrick Dolan as chief…

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Ludovic Menard named CPO at Viooh

February 20, 2025

Viooh, a global digital out of home supply-side platform, has named Ludovic Mendard as chief product officer.

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Lemma, AdXact team on omnichannel advertising with greater transparency

February 19, 2025

Lemma, an omnichannel platform for emerging media, is teaming up with AdXact, a demand-side platform for digital out-of-home media, to offer transparent…

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Broadsign intros AI assistant tool for OOH ad platform

February 17, 2025

Broadsign has unveiled a preview of an AI-powered creative categorization and approval feature that will soon be part of its OOH advertising platform this…

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Wi-Charge, Dolphin Digital aim to revolutionize retail marketing

February 14, 2025

Wi-Charge and Dolphin Digital are partnering to integrate Wi-Charge's wireless power technology into Dolphin Digital's retail displays.

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Proto, Hologram Media Network ad network debuts at 30 Simon Malls

February 14, 2025

Hologram Media Network and Proto have launched an always-on holographic advertising network via Proto Luma devices at Simon malls nationwide.

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Media company taps Helloo for DOOH advertising effort

February 12, 2025

Brazilian media company helloo is teaming up with VIOOH to bring programmatic DOOH advertising to helloo's 15,000 digital screens.

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AFA Decaux expands VIOOH partnership

February 11, 2025

AFA Decaux has expanded its partnership with VIOOH, a global DOOH supply-side platform.

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Screenverse appoints Chang Gao as CFO

February 11, 2025

Screenverse has appointed Chang Gao as its first ever CFO.

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ISM debuts enterprise platform

February 10, 2025

In-Store Marketplace has debuted an enterprise platform that promises to simplify digital in-store advertising and streamline how retailers and brands activate…

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Demand for real-time communication spurring digital signage growth

February 7, 2025

The digital signage market is projected to grow from $15.45 billion, as of 2024, to $25.2 billion by 2032, reflecting a growth rate of 6.3% in the eight-year…

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India real estate company taps OOH tech for flagship campaign

January 31, 2025

Nila Spaces, a luxury real estate company in Mumbai, India recently launched an outdoor roadblock campaign in Ahmedabad with partners Interbrand and Times OOH.

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Grand Visual taps Andrew Pearson as creative strategy leader

January 28, 2025

Grand Visual, a OOH studio, has appointed Andrew Pearson as is first North American senior vice president, creative strategy.

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Screenverse, CEN Media Group team up on delivering differentiated experiences

January 23, 2025

Screenverse, a programmatic DOOH advertising and digital screen network, is partnering with CEN Media Group, a DOOH media network, to deliver differentiated…

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Talon acquires Netherlands OOH specialist

January 23, 2025

Independent global OOH agency Talon has acquired Out of Home Masters, the largest independent OOH specialist in the Netherlands.

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Solum debuts AI-enhanced display option for in-store advertising

January 16, 2025

Solum has debuted an integrated digital display solution aimed at helping retailers transform physical spaces into dynamic advertising platform while…

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