DOOH Advertising News

Viooh, Zoom Media UK team up on programmatic footprint in gyms, health clubs

April 22, 2025

Viooh and Zoom Media UK have partnered to expand programmatic DOOH across gyms and health clubs in the U.K.

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Clear Channel Outdoor debuts OOH ad displays via bus fleet

April 18, 2025

Clear Channel Outdoor has debuted large-scale, moving OOH ad displays via the PRU electric bus fleet in Chicago.

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Spectrio debuts RMN Gateway for monetizing digital touchpoints

April 16, 2025

Spectrio has debuted the RMN Gateway that can turn in-store digital signage screen into revenue-generating assets as it connects retailers to the broader…

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Moving Walls makes leadership additions in largest ad regions

April 16, 2025

Moving Walls, an OOH media enterprise software provider, has appointed Manson Chan, in China, and Nick Coston, in the U.S., to the company's global operations.

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RockBox renews ad network partnership with UK music venue

April 15, 2025

RockBox, a provider of out-of-home advertising solutions, has renewed its partnership with Academy Music Group in the U.K.

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Veridooh attains security certification

April 14, 2025

Veridooh, which provides independent verification for OOH advertising, has achieved SOC 2 Type 2 certification.

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Viooh, MCDecaux launch programmatic DOOH offer in Japan

April 8, 2025

Viooh and MCDecaux, the Japan branch office of JCDecaux, has launched its programmatic DOOH offer in Japan.

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Western Union teams with Vistar Media to build Retail Media Network Across North America, Brazil

April 2, 2025

Vistar Media, a global provider of technology solutions for out-of-home media, has signed an agreement with Western Union to manage and monetize its growing…

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Viamedia acquires LocalFactor to transform digital ad operations

March 27, 2025

Viamedia, an independent digital and linear advertising rep firm, has acquired Local Factor, a tech-enabled digital ad company that specializes in omnichannel…

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Wildstone partners with OOH operator to drive growth in Spain

March 27, 2025

Wildstone, Europe's largest owner of OOH assets, has partnered with Alpha Publicidad Exterior, a Spain-based OOH media operator, to drive business growth in…

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Lamar Advertising tapped to manage Orlando Sanford Airport advertising

March 18, 2025

Lamar Advertising Company, a leading outdoor advertising firm, has been contracted by Orlando Sanford Airport (SFB) to manage all display advertising at the…

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OOH ad revenue on robust growth path

March 12, 2025

Out of home advertising revenue surpassed $9.1 billion in 2024, a 4.5% jump from 2023, according to data from the Out of Home Advertising Association of…

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Viooh, Turnadon team on nationwide programmatic partnership

March 11, 2025

Global DOOH supply side platform Viooh is collaborating with French advertising network Turnadon on a nationwide programmatic media owner partnership in France.

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JCDecaux Mexico, Viooh team up on DOOH campaign for Mazda

March 7, 2025

A DOOH campaign for Mazda's CX-70 SUV, created by JCDecaux Mexico and Viooh, produced a 17% increase in traffic to Mazda dealerships in Mexico City.

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India-based OOH/DOOH platform debuts at Mumbai event

March 7, 2025

Doohit, a unified platform for OOH and DOOH advertising based in Mumbai, India, debuted in a soft launch at the recent DDX Asia 2025 event.

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Patrick Dolan named COO at Out of Home Advertising Association of America

February 21, 2025

The Out of Home Advertising Association of America , a trade association for the U.S. out of home advertising industry, has named Patrick Dolan as chief…

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Ludovic Menard named CPO at Viooh

February 20, 2025

Viooh, a global digital out of home supply-side platform, has named Ludovic Mendard as chief product officer.

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Lemma, AdXact team on omnichannel advertising with greater transparency

February 19, 2025

Lemma, an omnichannel platform for emerging media, is teaming up with AdXact, a demand-side platform for digital out-of-home media, to offer transparent…

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Broadsign intros AI assistant tool for OOH ad platform

February 17, 2025

Broadsign has unveiled a preview of an AI-powered creative categorization and approval feature that will soon be part of its OOH advertising platform this…

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Wi-Charge, Dolphin Digital aim to revolutionize retail marketing

February 14, 2025

Wi-Charge and Dolphin Digital are partnering to integrate Wi-Charge's wireless power technology into Dolphin Digital's retail displays.

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