DOOH Advertising News

HYGH, Wildstone partner on digital billboards in Germany

July 10, 2025

HYGH and Wildstone are teaming up to provide modern LED screens in a strategic partnership to develop a German-wide network of digital billboards.

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Pearl Media launches eye-level OOH ad network

July 7, 2025

Pearl Media is launching The Midtown Digital Network, in New York City, which is the first full-motion eye-level OOH digital ad network.

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OOH ad industry posts highest-ever Q1 revenue

July 1, 2025

The U.S. out-of-home advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to data released by the Out of Home Advertising…

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Albertsons Media Collective debuts in-store digital display network

June 23, 2025

Albertsons Media Collective, the retail media arm for Albertsons Companies, will launch an in-store digital display network this summer.

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DOOH adoption in Nordic region outpacing global average

June 13, 2025

Programmatic DOOH adoption is outpacing the global average with investment projected to grow by 37% over the next year.

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Clear Channel Outdoor donates billboards for heat relief campaign

June 9, 2025

Clear Channel Outdoor is teaming up with Maricopa County, in Arizona, on a campaign to expand awareness of local heat relief resources.

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Koddi, DEEL Media team to streamline DOOH buying across screens

June 6, 2025

Koddi, which provides retail and commerce media technology, is partnering with DEEL Media, which provides on-premise display deployment, to monetize in-store…

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Clear Channel Outdoor campaign helping to find missing children

June 2, 2025

Clear Channel Outdoor has launched a month-long digital billboard campaign across Texas to find missing children.

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Lamar Advertising selects Dolly Parton library as in-kind partner

May 27, 2025

Lamar Advertising, an outdoor advertising company, has chosen Dolly Parton's Imagination Library as its in-kind partner for 2025.

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GoVision hits a screen homerun at Sutter Health Park

May 22, 2025

GoVision has completed a multi-pronged, three-month project upgrading the LED video displays at Sutter Health Park in Sacramento, California.

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OAAA announces 83rd annual OBIE Award winners

May 21, 2025

The Out of Home Advertising Association of America, recently announced the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in…

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Wildstone expands partnership with Salford City Council with digital billboard

May 21, 2025

Wildstone, an outdoor media infrastructure, has expanded its existing agreement with the Salford City council, in the U.K., with the addition of a fifth site…

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G3 teams with Vendo Media

May 20, 2025

Vendo Media has been tapped by G3 Media as its exclusive sales representation and be responsible for all ad agency and client sales activity across Canada…

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SNA Displays upgrades One Times Square with LED display network

May 15, 2025

SNA Displays has deployed an LED display network as part of an upgrade to the building façade at One Times Square in New York City.

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Intersection, LinkNYC launch self-service ad portal

May 14, 2025

Intersection and LinkNYC have launched a Self-Service Ad Portal. For the first time, businesses of any size can launch campaigns across LinkNYC's 4,000-plus…

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OAAA brings on Greg Ald as SVP

May 13, 2025

The Out of Home Advertising Association of America has brought on Greg Ald as SVP, revenue, growth and membership.

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Albertsons media division sees robust results from Criteo video solution

May 12, 2025

Alberstons Cos., a grocery chain, is beta testing Criteo's Onsite Video retail media solution and already seeing big rewards, including a 280% increase in…

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WWF OOH campaign earns top rating for effectiveness

May 7, 2025

The World Wildlife Fund's OOH advertising campaign, "Prescription for Nature," has earned an exceptional five star rating from System1's Star Rating, which…

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OOH advertising catching consumer attention across industries

May 5, 2025

Out-of-home advertising is grabbing attention across several industries with 70% of adults recall seeing ads and 83% took action after viewing the ads…

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SNA Displays video façade installed at Manhattan's 5 Times Square

May 2, 2025

Midtown Manhattan in New York is home to a new high-profile, multi-screen video façade providing DOOH advertising space.

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