DOOH Advertising News
OOH delivers double performance lift compared to TV
May 21, 2026
Out of home digital advertising delivers twice 2x the performance lift of TV, according to a study from The Out of Home Advertising Association conducted in…
read now
Firefly integrates with Viooh, expands programmatic capabilities
May 19, 2026
Firefly, a provider of out-of-home advertising, today has integrated with Viooh, a digital out-of-home supply-side platform.
read now
Creative quality plays meaningful role in OOH campaigns
May 18, 2026
Creative quality plays a meaningful role when it comes to out of home campaign performance.
read now
Ocean Outdoor UK launches Ocean Portal
May 14, 2026
Ocean Outdoor UK has launched its Ocean Portal at London's Battersea Power Station, featuring an entertainment showcase and content produced by Ocean Studio.
read now
BackLite UK debuts addition to Landmark Series
May 14, 2026
BackLite UK, a digital out of home operator, has expanded its large-format outdoor advertising portfolio with The Knightsbridge, a revamped flagship…
read now
OAAA, FBI renew OOH partnership
May 12, 2026
The Out of Home Advertising Association of America has renewed its partnership with the Federal Bureau of Investigation, extending a nationwide program that…
read now
ZetaDisplay awarded DOOH contract with Norway rail operator
May 11, 2026
ZetaDisplay has been awarded a digital out of home contract with Vy Group, Norway's national rail operator to built a passenger experience and media platform…
read now
Talon launches AI-powered programmatic engine
May 8, 2026
Talon, an OOH specialist, has launched Atlas Planner, an AI-powered programmatic engine for more precise and impactful programmatic digital out of home…
read now
Apple, Morgan & Morgan, Vivint lead top OOH advertisers list
May 6, 2026
Apple, Morgan & Morgan and Vivint are the top three out of home advertisers in 2025, respectively, according to data from the Out of Home Advertising…
read now
Disney, Hulu team on interactive, immersive storefronts
May 1, 2026
Disney+ and Hulu have launched "The Drama You Want," interactive storefront experiences in Manhattan, New York and Santa Monica, California.
read now
Google, Zillow among speakers at OAAA media conference
May 1, 2026
Leaders from Google, Zillow, National Geographic and Purely Elizabeth are among the speakers participating in the upcoming Out of Home Advertising Association…
read now
BackLite UK expands large-format outdoor ad portfolio
April 29, 2026
BackLite UK, a digital out-of-home operator, has launched The Knightsbridge, the latest addition to the company's Landmark Series, expanding its large-format…
read now
Lemma launches AI-powered platform for OOH media
April 28, 2026
Lemma has launched Lemma Integral, an AI-first adtech platform designed to change how advertisers view and utilize out-of-home media.
read now
Vistar Media boosts Singapore team with new hires
April 28, 2026
Vistar Media, a provider of technology solutions for out-of-home media and part of T-Mobile Advertising Solutions, has made three new appointments in Singapore…
read now
OOH offers big return on investment for luxury brands
April 27, 2026
Out-of-home advertising gives luxury brands a far greater return on investment than any other advertising channel, according to data from Independent Marketing…
read now
DOOH boosts media channel effectiveness
April 23, 2026
Digital out-of-home is not only capturing attention but amplifying the effectiveness of other media channels across the consumer journey.
read now
DOOH campaign drives awareness of Just Dance 2026
April 21, 2026
Ubisoft, in collaboration with media platform Displayce, agency Artefact and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (U.K.…
read now
OAAA announces future leaders program delegates
April 20, 2026
The Out of Home Advertising Association of America has announced the 2026 Future Leaders Program delegates, recognizing 10 rising professionals selected for…
read now
OOH advertising critical driver of connected commerce
April 10, 2026
Out-of-Home advertising has evolved from a top-of-funnel awareness channel into a critical driver of connected commerce, according to research from the…
read now
Trillboards debuts all-in-one free initiative
April 9, 2026
Trillboards.com has launched an "All-In-One Free" initiative designed for small-to-medium businesses.
read nowSubscribe
Get the latest news and resources from Digital Signage Today.
