DOOH Advertising

Big growth ahead for in-store digital ad display market

Image: ResearchAndMarkets

July 27, 2026

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The global in-store digital ad display market is projected to grow from last year's $4.39 billion to $4.90 billion this year, reflecting a compound annual growth rate of 11.7%.

By 2030 the figured will hit $7.69 billion, according to a ResearchAndMarket report, "In-Store Digital Advertising Display Market Report 2026," according to a Yahoo Finance report.

The growth is being driven by rapid advances in retail media, digital signage technology and personalized customer engagement, according to a press release on the market projections.

Retailers are increasingly investing in connected display infrastructure that enables coordinated campaigns, faster promotional updates and consistent messaging across multiple store locations, according to the release. Demand for real-time content optimization is also increasing as retailers seek to tailor promotions according to customer behavior, inventory levels, store traffic and campaign performance.

Future growth will be driven by AI-powered advertising, programmatic retail media networks, interactive displays and omnichannel engagement strategies. \The continued expansion of quick-service restaurant chains is expected to create significant market opportunities, according to the release.