Retail

Customer engagement strategies driving digital signage market growth

Adobe Stock

September 30, 2026

Summarize with

The retail digital signage market is enjoying robust expansion, with market value projected to increase from $24.16 billion as of 2025 to $26.11 billion this year. That translates to a compound annual growth rate of 8.1%.

The growth is being driven by retailer efforts to engage consumers in dynamic and interactive ways, according to a report from the Business Research Company.

Looking ahead, the market is projected to maintain strong momentum, reaching $35.3 billion by 2030 at a CAGR of 7.8%, according to a press release on the report.

The future growth will be supported by the integration of artificial intelligence and analytics, the rise of smart stores, a need for real-time content updates, expansion of omnichannel retailing and investments aimed at creating immersive customer experiences.