AdMobilize integrates analytics with Ayuda's DOOH networks
AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle metrics, as well as real-time campaign performance reporting, according to a press release.
"Ayuda Platform users can access AI-driven audience measurement data across all D/OOH advertising campaigns globally — it's a completely scalable solution bound neither by geography nor network size," said Mike Neel, CMO, AdMobilize. "Because our core AI analytics technology is platform-agnostic, DOOH networks powered by the Ayuda Platform with inventory in both placed-based and Outdoor roadside formats can leverage this new functionality."
The two companies will also work on developing additional product integrations to offer more complex tools for DOOH networks, according to the release.
"Ayuda is excited to include the integration with AdMobilize's AI-driven analytics solution as part of the value offered in the Ayuda Platform. Intelligent metrics are essential to driving more meaningful, results-based ad campaigns," Daniel Fleischer, global vice president of business development, Ayuda, said in the release. "The partnership will help Ayuda clients interpret audience data over time and provide meaningful insights to advertisers, in addition to leveraging said data for real-time responsiveness of the creative in the field."