NEXCOM Audience Analytics Digital Signage Player Boosts Customer Satisfaction

Business intelligence gives retailers a better understanding of customers' behaviors to help adjust and optimize selling strategies. With the advance of Quividi audience analytics software, retailers can securely and accurately measure audience dwell and attention times, and estimate their gender and age ranges, turning raw data into action

Type: Special Report

Sponsor: NEXCOM




The Architecture Behind an Automotive Digital Signage Solution | Navori Labs Digital Signage Engine

Automotive communication opportunities remain largely underexploited. The Swiss company NAVORI, a global leader in Digital Signage software, takes the lead in this market segment with the release of their Navori QL GPS Trigger module.

Type: White Paper

Sponsor: NAVORI




The usefulness of digital menu boards in QSR | Navori Labs Digital Signage Engine

QL delivers digital signage menus that are able to add value to the quick service restaurant sector by changing with time of day and current offerings.

Type: White Paper

Sponsor: NAVORI


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FEATURES


5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

Digital disruption raising expectations of the automotive industry

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage, however, can keep car customers engaged.

Digital signage future trends report sets the stage for 2017

2017 is almost upon us, so it is time to look at future trends for the New Year. Digital Signage Today has released its future trends report, which gathers expert opinions and survey data to show us what's on the horizon for digital signage.

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Power up your workplace with gamification and digital signage

The concept involves applying game-like elements to a business process or strategy, with the goal of increased engagement from those who use it. It sounds out-of-the-box at first, but the results are unquestionable.

5 ways the travel and tourism industry should be using digital signage

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available to them.

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.

How successful businesses put retail kiosks to work

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of goods to each customer, feature loyalty promotions and even provide a fast and efficient payment process.

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the "focus on mobile is a focus on customer," and that retailers must turn their mindset to becoming students of human behavior.

Leveraging a 'Pokémon Go' strategy for digital signage sales

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.

What's new in digital signage and how has social media made an impact?

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level.

The future of DOOH is now: Pairing biometrics with digital signage

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

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How many people are looking at your digital signs? How long did they look at the screen? What are their demographics? Discover digital signage audience measurement tools and techniques that help marketers answer these kinds of questions.

NEWS