Smart Shelf Solution for Targeted Advertising

Smart Shelf Solution for Targeted Advertising

Retail operators are looking to implement smart shelves to gain a better understanding of customers behaviors, which will in turn create potential sales opportunities to boost revenue and enhance customer satisfaction. 

Type: Special Report

Sponsor: NEXCOM


The usefulness of digital menu boards in QSR | Navori Labs Digital Signage Engine

The usefulness of digital menu boards in QSR | Navori Labs Digital Signage Engine

QL delivers digital signage menus that are able to add value to the quick service restaurant sector by changing with time of day and current offerings.

Type: White Paper

Sponsor: NAVORI


NEXCOM Audience Analytics Digital Signage Player Boosts Customer Satisfaction

NEXCOM Audience Analytics Digital Signage Player Boosts Customer Satisfaction

Business intelligence gives retailers a better understanding of customers' behaviors to help adjust and optimize selling strategies. With the advance of Quividi audience analytics software, retailers can securely and accurately measure audience dwell and attention times, and estimate their gender and age ranges, turning raw data into action

Type: Special Report

Sponsor: NEXCOM


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FEATURES


Digital signage can revamp the Black Friday experience

Digital signage can revamp the Black Friday experience

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.

Can 'attract screens' lure in customers?

Can 'attract screens' lure in customers?

One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.

5 tactics to keep in mind with digital signage

5 tactics to keep in mind with digital signage

Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.

5 digital signage future trends set to change the market

5 digital signage future trends set to change the market

In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.

IoT proving valuable in driving customer experience and operational efficiency

IoT proving valuable in driving customer experience and operational efficiency

Advanced developments in Internet of Things technology is providing retailers a slew of benefits, from faster product replacement to product performance, and is increasingly being embraced by household brands to boost operational efficiencies, compliance and marketing promotion.

Webinar examines content do's and don'ts

Webinar examines content do's and don'ts

It can be very difficult to design the right content for your displays. There are many factors to consider such as the variations of displays, the resolution and the audience. During a webinar hosted by Omnivex, Suzana Spratley, CEO and founder of Techtap, and Chris Devlin, director of sales, Omnivex, discussed do's and don'ts of content design.

Measuring ROI for digital signage

Measuring ROI for digital signage

It can be easy to be dazzled by increasingly advanced displays, but in the end digital signage is a business decision first and foremost. It is key to determine how you are going to measure ROI. Rich Ventura, vice president of business development and solutions at NEC Display Solutions, offered key tactics for determining ROI.

Dunkin' Donuts delivers digital signage customer experience

Dunkin' Donuts delivers digital signage customer experience

The donut QSR changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.

Digital signage drives into Daytona 500

Digital signage drives into Daytona 500

For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation, the International Speedway Corp, owners of Daytona International Speedway, gave its speedway a digital signage makeover to engage with fans.

5 digital signage trends driving customer experience innovation

5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

Food court digital signage delivers upsell

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

Digital disruption raising expectations of the automotive industry

Digital disruption raising expectations of the automotive industry

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage, however, can keep car customers engaged.

Digital signage future trends report sets the stage for 2017

Digital signage future trends report sets the stage for 2017

2017 is almost upon us, so it is time to look at future trends for the New Year. Digital Signage Today has released its future trends report, which gathers expert opinions and survey data to show us what's on the horizon for digital signage.

August's Top 5 digital signage headlines

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Power up your workplace with gamification and digital signage

Power up your workplace with gamification and digital signage

The concept involves applying game-like elements to a business process or strategy, with the goal of increased engagement from those who use it. It sounds out-of-the-box at first, but the results are unquestionable.

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How many people are looking at your digital signs? How long did they look at the screen? What are their demographics? Discover digital signage audience measurement tools and techniques that help marketers answer these kinds of questions.

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