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Audience Measurement News & Media

How Digital Signage Helps Real Estate Agencies Sell: CRM-Synced Property Displays

Learn how CRM-synced digital signage and privacy-first audience analytics help real estate agencies keep listings current, showcase every property type, and…

Presented by EasySignage (BEETEK PTY LTD)

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How Digital Menu Analytics Increases Order Value: A Guide for Cafés & Restaurants

Anonymous menu analytics helps cafés and restaurants see which promotions sell, when customers engage, and how to optimise offers to lift average order value…

Presented by EasySignage (BEETEK PTY LTD)

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AI Audience Analytics for Digital Signage: Measure Viewers, Protect Privacy

Learn how anonymous, on-device AI analytics measures viewer count and demographics on any screen, staying GDPR-compliant with no personal data stored.

Presented by EasySignage (BEETEK PTY LTD)

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Examining the impact of AI on digital signage, data, DOOH strategies

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

As AI increases the demand for continuous access to high quality datasets, existing attribution and reporting models across digital signage, retail media and…

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Building DOOH for the Long Term

Download this report to understand how programmatic DOOH meets these new buyer expectations, offering the optimization and attribution capabilities essential…

Presented by Screenverse

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Criteo integrates with Google for onsite retail media

September 30, 2025

Criteo has been tapped as Google's first onsite retail media partner. Advertisers can scale campaigns across Criteo's retail media inventory via Google's…

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StreetMetrics, Accretive team on planning, analytics offering

May 8, 2025

StreetMetrics and Accretive have launched a unified planning and analytics solution that promises to empower smarter media investments and enable more accurate…

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How to use 6 types of user-generated content for digital signage

by Jennifer Gvozdek

User-generated content is a versatile and powerful tool for enhancing your digital signage network. Here are six types of UGC and how to use them.

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How to use retail media to supercharge the customer experience

by Daniel Brown — Editor, Networld Media Group

With strong in-person retail shopping trends, retail media is a powerful digital signage tool to transform customer experience in stores. We reached out to…

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The Expanding Horizons of Digital Signage

From retail and healthcare to transportation, hospitality, education, and entertainment, digital signage is enhancing engagement, improving efficiency, and…

Presented by IBASE Technology Inc.

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How can banks improve customer communication?

by Bradley Cooper — Editor, Connect Media

Are banks communicating effectively? How are they reaching underserved populations? Mack Turner, president and owner of Mack Turner Consulting and Insights…

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Authentic experiences: How your brand can reach Gen Z for success and customer loyalty

by Daniel Brown — Editor, Networld Media Group

The APC Gen Z study found that Gen Z has five top demands from businesses and brands: 1. Authenticity. 2. PhysiDigital. 3. Experiential. 4. Custom. 5.

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CMS trends: How AI in digital signage will redefine the customer experience

by David Levin — Chief Executive Officer, Poppulo

In any industry, digital signage enables organizations to quickly and effectively deploy engaging content to specific locations for specific purposes. AI and…

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Boys & Girls Clubs team with Screenverse, partners in awareness campaign

October 10, 2023

Digital ad network Screenverse has announced its partnership with Boys & Girls Clubs of Greater Washington to increase awareness, donations, and volunteering…

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Using digital signage analytics for business success

by Derek DeWitt — Communications Specialist, Visix, Inc.

As technology advances, so will the ways we can measure interactions and engagement with our messaging. Until we have an AI to do all of this for us, setting…

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Unleashing the power of AI: The future of automation in out-of-home advertising

AI can help industry professionals do their jobs better, work faster, and allocate more time to more strategic work. As the volume of data increases, there…

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UniLED, Geopath partner in programmatic DOOH advertising

September 20, 2023

UniLED, a DOOH software firm, has become a member of Geopath, a not-for-profit organization dedicated to providing industry-standard metrics for DOOH…

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Power BI for Digital Signage Screens

For the digital signage and kiosk software "FrontFace," mirabyte now offers a plugin for the easy integration of Microsoft Power BI dashboards and reports on…

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5 ways to boost productivity with digital signage

Digital signage can benefit workers of all stripes, including "deskless ones" Here's how.

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Exclusive: De-mystifying Gen Z with data — E.J. Kritz introduces breakthrough study

by Daniel Brown — Editor, Networld Media Group

Other than "AI," perhaps no term dominates discussions in business and technology as much as "Gen Z;" from hype cycles heralding the largest consumer group in…

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