Comscore hires Captive to measure DOOH engagement

August 6, 2021

Comscore, a company specializing in planning, transacting and evaluating media, has signed an agreement with Captivate, a location-based digital video network…

Vistar Media expands inventory measurement capability

June 15, 2021

Vistar Media, an end-to-end DOOH programmatic platform, can now measure moving inventory, including taxi and rideshare tops as well as non-moving OOH media…

Digital signage powers up transportation

by Bradley Cooper — Editor, Connect Media

The transportation industry took a big hit during COVID-19, as customers hunkered down during stay-at-home orders. However, now with the world starting to…

Presented by Omnivex

Digital Signage with Intelligence

IoT devices and edge computing are changing the customer/visitor experience. Facilities that aren’t taking advantage of the latest technologies run the risk…

Presented by Omnivex

Uber, Lyft turn to digital signage

by Bradley Cooper — Editor, Connect Media

In recent years, multiple companies have begun to invest in vehicle digital signage, and one company in particular is delivering digital signage directly to…

Reimagining digital signage

by Bradley Cooper — Editor, Connect Media

A live webinar entitled "Digital Signage Reimagined," hosted by Digital Signage Today and sponsored by Intel addressed how digital signage has evolved and how…

Digital signage is the future of retail

by Germán Talón — CTO, nsign.tv

Digital signage is the future of retail because it blurs the border between off and online. It crafts a 'phygital' environment that can collect inputs from…

Privacy vs personalization: Finding the balance

by Nikoletta Bika

What is more important: personalization or privacy? Personalization requires data collection and analysis, and data privacy often hinges on restricting these…

Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings

April 14, 2021

Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…

How to feed the 'beast' of digital signage content

by Bradley Cooper — Editor, Connect Media

Feeding the "beast" of digital signage content can be a major challenge. Panelists Matt Shafer, corporate vice president, business development and strategic…

Mooyah Burgers ups its game with menu boards

by Bradley Cooper — Editor, Connect Media

Fast casuals have historically viewed the drive-thru as optional, but when COVID-19 hit in 2020, many had to rethink their strategies as indoor dining was no…

oOh!media intros Audience Intelligence Hub for OOH

March 19, 2021

OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. The platform offers data from more than…

TikTok rolls into DOOH

by Bradley Cooper — Editor, Connect Media

How will TikTok and its short-form videos transform DOOH? How are short-form videos making an impact already? To learn more about this topic, Digital Signage…

Webinar to address future trends, disrupters in customer experience

February 17, 2021

A free webinar sponsored by Coates Group and hosted by Digital Signage Today will address trends and disrupters in the customer experience sector for…

McDonald's delivers AI at the drive-thru

by Bradley Cooper — Editor, Connect Media

McDonald's is well known for its technology upgrades. From kiosks to drive-thru menus, the fast food giant has always looked for ways to boost the overall…

AdMobilize partners with USSI Global for AI-powered signage

January 19, 2021

AdMobilize, a audience intelligence company for DOOH, has partnered with USSI Global, a network and digital signage systems provider, to deliver artificial…

Internet of Things market to reach $20B by 2030

January 6, 2021

The global IoT operating systems market will grow from $635 million to $20 billion by 2030, according to a report by Transparency Market Research.

Clear Channel partners with Bombora for B2B OOH campaign planning

December 30, 2020

Clear Channel Outdoor Americas is partnering with B2B intent data provider Bombora to deliver a strategic B2B OOH advertising solution.

3 digital signage lessons from 2020 to remember

by Bradley Cooper — Editor, Connect Media

We are at long last closing the books on 2020, and what a wild year it was. From pandemics to contested elections, we have gone through a lot in 2020. However…

Burger King, Popeyes, Tim Hortons fight sales slump with STRATACACHE digital menu boards

by S.A. Whitehead — Food Editor, Net World Media Group

Burger King, Popeyes and Tim Hortons parent company, Restaurant Brands International plans to boost sales by modernizing its drive-thru experience at more than…