Audience Measurement News & Media
Digital signage is the future of retail
by Germán Talón — CTO, nsign.tv
Digital signage is the future of retail because it blurs the border between off and online. It crafts a 'phygital' environment that can collect inputs from…
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Privacy vs personalization: Finding the balance
What is more important: personalization or privacy? Personalization requires data collection and analysis, and data privacy often hinges on restricting these…
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Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings
April 14, 2021
Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…
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How to feed the 'beast' of digital signage content
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Feeding the "beast" of digital signage content can be a major challenge. Panelists Matt Shafer, corporate vice president, business development and strategic…
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Mooyah Burgers ups its game with menu boards
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Fast casuals have historically viewed the drive-thru as optional, but when COVID-19 hit in 2020, many had to rethink their strategies as indoor dining was no…
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oOh!media intros Audience Intelligence Hub for OOH
March 19, 2021
OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. The platform offers data from more than…
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TikTok rolls into DOOH
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
How will TikTok and its short-form videos transform DOOH? How are short-form videos making an impact already? To learn more about this topic, Digital Signage…
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Webinar to address future trends, disrupters in customer experience
February 17, 2021
A free webinar sponsored by Coates Group and hosted by Digital Signage Today will address trends and disrupters in the customer experience sector for…
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McDonald's delivers AI at the drive-thru
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
McDonald's is well known for its technology upgrades. From kiosks to drive-thru menus, the fast food giant has always looked for ways to boost the overall…
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AdMobilize partners with USSI Global for AI-powered signage
January 19, 2021
AdMobilize, a audience intelligence company for DOOH, has partnered with USSI Global, a network and digital signage systems provider, to deliver artificial…
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Internet of Things market to reach $20B by 2030
January 6, 2021
The global IoT operating systems market will grow from $635 million to $20 billion by 2030, according to a report by Transparency Market Research.
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Clear Channel partners with Bombora for B2B OOH campaign planning
December 30, 2020
Clear Channel Outdoor Americas is partnering with B2B intent data provider Bombora to deliver a strategic B2B OOH advertising solution.
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3 digital signage lessons from 2020 to remember
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
We are at long last closing the books on 2020, and what a wild year it was. From pandemics to contested elections, we have gone through a lot in 2020. However…
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Burger King, Popeyes, Tim Hortons fight sales slump with STRATACACHE digital menu boards
by S.A. Whitehead — Food Editor, Net World Media Group
Burger King, Popeyes and Tim Hortons parent company, Restaurant Brands International plans to boost sales by modernizing its drive-thru experience at more than…
read nowVideotel Digital intros motion detector
November 18, 2020
Videotel Digital has introduced its Touchless SENSE Motion Detector, which uses a sensor to detect a customer's distance from a display. With this tool…
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Is mobile integration right for digital signage?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage is increasingly adopting mobile integration both as a way to reach customers directly and to meet touchless expectations.
read now3 ways to navigate the split between home and the office
65% of employees surveyed during the course of the pandemic agree that it will permanently change the nature of work. As the world emerges from the pandemic…
Presented by SpinetiX
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Clear Channel Airports integrates Geopath DOOH audience insights tech
October 30, 2020
Clear Channel Airports, the Americas-based airports business of Clear Channel Holdings Inc. has rolled out an audience impressions solution from Geopath for…
read nowIntuiface intros consulting service for digital signage analytics
September 28, 2020
Intuiface, an interactive digital signage provider, has introduced two consulting services for digital signage analytics. Both services revolve around…
read nowScreenfeed intros Twitter, Google trend feeds for digital signage
September 21, 2020
Screenfeed, a content production company, has introduced its Twitter and Google Trends feed for digital signage content. This tool refreshes up to 50 top…
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