Audience Measurement News & Media
Cannabis dispensaries, digital signage form the ideal partnership
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The legalized cannabis market is getting bigger everyday, and digital signage is helping dispensaries keep up with the growth.
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Navori Labs releases digital signage software solutions
February 6, 2020
Navori Labs has announced multiple QL digital signage software solutions including the second generation QL Mobile content management system and Computer…
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Looking ahead at digital signage in 2020
As technology gets better, so will the innovations in digital signage. There have already been several advancements over the course of 2019 that will only get…
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Looking back at digital signage trends of 2019
In an ever-changing advertising marketplace, digital signage has been growing at a steady pace over the past several years. Over the past year, the industry…
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Industry Weapon hires director of sales, marketing
January 10, 2020
Industry Weapon Inc., a digital signage provider, has hired Joe Callahan as director of sales and marketing. He will lead the sales and marketing teams and…
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How to use digital signage to increase audience engagement
by Sean Matthews — President & CEO, Visix, Inc.
How does an organization go about engaging their audiences? One of the most comprehensive tools available for delivering engaging communications is digital…
read nowLive Board partners with 4 companies for DOOH solution
December 27, 2019
Live Board Inc. has partnered with SMN Corp., D.A Consortium Inc., Hivestack Inc. and Voyage Group Inc. to promote its Live Board Marketplace DOOH platform.
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3 ways digital signage can improve lines
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage can help reduce the pain of standing in lines in multiple ways, whether it is by reducing the line's size in general or finding ways to keep…
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3 metrics every digital signage project should measure
by Geoffrey Bessin — CMO, Intuiface
If you want a successful digital signage project, you need to be collecting metrics.
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Top 5 reasons universities should go digital
by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage
With an audience raised on digital communication, digital signage is an ideal way to engage today's students and future generations of students. By taking…
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2 ways you can participate in the 2020 Digital Signage Future Trends Report
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital Signage Today is dedicated to keeping an eye on the future by predicting trends for 2020 in our upcoming 2020 Digital Signage Today Future Trends…
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3 digital signage trends that will shape the sporting fan experience
by Jeff Hastings — CEO, BrightSign
As we view the current landscape of digital signage in sporting venues, three trends emerge that will significantly shape the fan experience at sporting events…
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How to prep your digital signage for the holidays
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The holiday season is upon us, and retailers need to come out of the gate swinging to get that precious piece of the customer pie.
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3 lessons on boosting DOOH
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
When it comes to advertising, DOOH is full of untapped potential. While many companies are increasingly using DOOH to drive both sales and engagement, often…
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Blue Bite partners with do it outdoors media for "shadowfencing" OOH solution
November 6, 2019
Blue Bite, a geofencing solutions provider, has partnered with OOH company do it outdoors media to deliver "shadowfencing" for digital billboard. Shadowfencing…
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Facial recognition continues to advance
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The adoption of facial recognition software to identify customers will increase in the next few years, thanks to improvements in the technology though it has…
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IKEA measures DOOH effectiveness with Russ Outdoor
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…
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Digital signage lights up with cannabis
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As the cannabis industry grows, retail dispensaries will be forced to keep up with a very large customer base, and they will need strong technology to keep…
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Clear Channel Airports announces digital airport advertising network at San Jose International Airport
October 10, 2019
Clear Channel Airports has announced its digital airport advertising network at Norman Y. Mineta San Jose International Airport featuring 82 displays. The…
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Civil liberities board reviews facial recognition tech at Las Vegas airport
October 7, 2019
The Privacy and Civil Liberties Oversight Board, a five-member government board created after the Sept. 11, 2001 terror attack, has completed a review of a…
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