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A veteran of the visual communications industry, Sean Matthews is the president and CEO of Visix, Inc., a company that provides content management software, award-winning content and room sign solutions to help organizations communicate better.

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BY SEAN MATTHEWS

How digital signage can help you reopen safely
Retail

How digital signage can help you reopen safely

In order to reopen successfully, you will need to practice transparency and communication, and with the right reopening digital signage messages you can ease stress, minimize disruptions, and keep everyone safe and healthy.

| by Sean Matthews — President, Visix, Inc.

Hospital digital signage benefits everyone.
blog

Hospital digital signage benefits everyone.

Hospital signs are crucial for helping people who are focused on other things to navigate a stressful situation and an unfamiliar environment especially during this pandemic.

| by Sean Matthews — President, Visix, Inc.

16 reasons to adopt digital signage
blog

16 reasons to adopt digital signage

If we told you there was a single product your business could buy that would save money, improve efficiencies, increase employee engagement, raise customer satisfaction and boost the bottom line, you'd buy it, wouldn't you? Digital signage can provide all of this and more.

| by Sean Matthews — President, Visix, Inc.

9 ways to get your audience involved with your digital signage
Commentary

9 ways to get your audience involved with your digital signage

Last time, we looked at some general tips to get your audience engaged, but now it's time to drill down into more specific techniques such as telling a story, using attractors and practicing transparency.

| by Sean Matthews — President, Visix, Inc.

How to use digital signage to increase audience engagement
blog

How to use digital signage to increase audience engagement

How does an organization go about engaging their audiences? One of the most comprehensive tools available for delivering engaging communications is digital signage. Here's a step-by-step guide on how to keep your audience engaged with digital signs.

| by Sean Matthews — President, Visix, Inc.

How to build the best digital wayfinding solution
Commentary

How to build the best digital wayfinding solution

One of the most important elements in digital wayfinding is to plan in detail. Figure out everything going into your wayfinding before starting the design process, down to the smallest detail.

| by Sean Matthews — President, Visix, Inc.

20 common digital signage content grammar mistakes to avoid
blog

20 common digital signage content grammar mistakes to avoid

It is very easy to make mistakes, but we see these 20 as the most common errors in marketing copy today. Some of these might seem obvious, but they are still happening regularly in professional messaging.

| by Sean Matthews — President, Visix, Inc.

The importance of proofreading your digital signage
blog

The importance of proofreading your digital signage

Digital signage is a visual medium, but you're also going to have to use text, and the words we choose not only decide how effective the communication is, but how trustworthy our messaging is perceived to be. It's important that your digital signage message text be accurate.

| by Sean Matthews — President, Visix, Inc.

Use video games, news to inspire your digital signage designs
blog

Use video games, news to inspire your digital signage designs

One way to boost digital signage engagement is to utilize both news and entertainment in your content.

| by Sean Matthews — President, Visix, Inc.

Use movies, TV to inspire your digital signage designs
blog

Use movies, TV to inspire your digital signage designs

Your organization is made up of people, and so is your audience. When trying to engage them with digital signage messages, it's crucial to keep this in mind at all times. One way to make your screens instantly attractive is to tap into the power of popular culture when crafting your digital signage designs(such as movies).

| by Sean Matthews — President, Visix, Inc.

MORE BY SEAN

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