Podcast episode 6: What's on the horizon for interactive digital signage, kiosks?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

During this week's podcast, Elliot Maras, editor of Kiosk Marketplace and Food Truck Operator, shared insights into the interactive kiosk and digital signage…

Verizon Media launches DOOH campaign planner tool

October 1, 2019

Verizon Media, a subsidiary of Verizon Communications, has launched its DOOH Campaign Planner tool, which allows advertisers to plan and visualize campaigns in…

Kochava partners with Cuebiq to measure OOH effectiveness in driving app downloads

September 30, 2019

Kochava Inc., a real-time mobile data solutions provider, is teaming up with consumers insights company Cuebiq to provide to provide key data into OOH campaign…

Cedar Fair upgrades amusement parks with digital signage from Reflect, BrightSign

September 30, 2019

Cedar Fair Entertainment Company, owner of 11 amusement parks across the U.S. and near Toronto, Ontario, has updated its guest-facing digital signage networks.

Respond Now launches voice-activated call-to-action solution

September 16, 2019

Respond Now Llc. Has launched its Respond Fast voice-activated call-to-action solution. The device uses smart speakers to tap into offline marketing…

McDonald's adds to tech arsenal with conversational tech acquisition

September 10, 2019

McDonald's Corporation said today it will acquire voice-based conversational tech company, Apprente, adding to its growing toolkit of customer-facing tech…

Signagelive partners with Quividi for intelligent DOOH integration

September 6, 2019

Signagelive, a cloud-based digital signage provider, has partnered with  Quividi, a campaign intelligent provider for digital signage and DOOH, to integrate…

Podcast episode 5: How can digital signage appeal to Gen Z?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As Gen Z gains more power over every market, digital signage end users need to find a way to appeal to them. Bradley Cooper, editor, of Digital Signage Today…

Moving Walls acquires digital signage platform Quad42

August 29, 2019

Moving Walls, a Singapore-based advertising technology provider, has entered an agreement to acquire Quad42 Media, a digital signage management platform based…

AI, personalization to drive digital signage future trends

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As digital signage continually becomes more responsive and dynamic, it will become even more important to stay up-to-date on these trends to avoid falling…

2 reasons to wait to deploy digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage can improve your branding and messaging, but there are times when deploying more digital signage might actually hurt your store rather than…

Digital signage drives retail sales

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is quickly becoming more common in retails ranging in size from one location mom and pop stores to massive chains. However, many potential…

Crafting best practices for digital signage content, management, control

by Jeff Hastings — CEO, BrightSign

The digital signage landscape is changing. Today's deployments are large, ambitious and connected. Managing them requires new rules for network efficiency…

Infiniti delivers dynamic DOOH campaign to target car brands

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

DOOH companies are constantly competing to get the attention of distracted commuters. One way some companies are getting a leg up on the competition is by…

How to measure digital signage ROI

Measuring digital signage ROI can seem difficult. However, by determining your goals and requirements, you can make this process less painful.

Circle K, Target, lemonade claim most read spots for July 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As the summer heat intensifies, Digital Signage Today readers cooled off with stories on DOOH fighting for the right to run lemonade stands and Circle K…

Firefly hires former Google, Clear Channel execs to grow OOH analytics

July 26, 2019

FireFly, a smart media platform provider, has hired Taylan Yildiz to serve as chief analytics officer and Michael Steinberg to serve as VP of media and…

Which Wich franchisee upgrades with digital signage, kiosks

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One Which Wich franchisee is breaking with the formula by deploying digital signage, kiosks and facial recognition technology.

Infax, Iinside install passenger motion analytics at Jackson-Medgar Evers Airport

July 25, 2019

Infax, an airport information solutions provider, has partnered with Iinside, an indoor motion analytics company, to install its LiDAR-based iQueue analytics…

Use movies, TV to inspire your digital signage designs

by Sean Matthews — President & CEO, Visix, Inc.

Your organization is made up of people, and so is your audience. When trying to engage them with digital signage messages, it's crucial to keep this in mind at…