How to measure digital signage ROI

Measuring digital signage ROI can seem difficult. However, by determining your goals and requirements, you can make this process less painful.

Circle K, Target, lemonade claim most read spots for July 2019

by Bradley Cooper — Editor, Connect Media

As the summer heat intensifies, Digital Signage Today readers cooled off with stories on DOOH fighting for the right to run lemonade stands and Circle K…

Firefly hires former Google, Clear Channel execs to grow OOH analytics

July 26, 2019

FireFly, a smart media platform provider, has hired Taylan Yildiz to serve as chief analytics officer and Michael Steinberg to serve as VP of media and…

Which Wich franchisee upgrades with digital signage, kiosks

by Bradley Cooper — Editor, Connect Media

One Which Wich franchisee is breaking with the formula by deploying digital signage, kiosks and facial recognition technology.

Infax, Iinside install passenger motion analytics at Jackson-Medgar Evers Airport

July 25, 2019

Infax, an airport information solutions provider, has partnered with Iinside, an indoor motion analytics company, to install its LiDAR-based iQueue analytics…

Use movies, TV to inspire your digital signage designs

by Sean Matthews — President & CEO, Visix, Inc.

Your organization is made up of people, and so is your audience. When trying to engage them with digital signage messages, it's crucial to keep this in mind at…

Circle K takes aim at better customer experience with digital signage

by Bradley Cooper — Editor, Connect Media

As technologies such as electric cars push customers to spend more time at gas stations, Circle K is preparing for this change by using digital signage to keep…

Podcast Episode 3: What's the deal with big data?

by Bradley Cooper — Editor, Connect Media

Digital Signage Today spoke with Reflect's Mason Page to get some insight on how big data can transform digital signage and what is holding it back.

2 ways Target, Walmart can take digital signage to the next level

by Bradley Cooper — Editor, Connect Media

Many retailers are still using digital signage to deliver information and advertisements, but few are taking it to the next level.

What's your biggest struggle with digital signage?

by Bradley Cooper — Editor, Connect Media

What's your biggest problem/struggle when it comes to digital signage? We want to hear from you!

3 ways to effectively integrate social media with digital signage

by Bradley Cooper — Editor, Connect Media

End users can effectively integrate social media into their displays by simply making content visible, highlighting interactions and including a clear call to…

H&M, wayfinding claim top spots for May 2019 digital signage stories

by Bradley Cooper — Editor, Connect Media

Spring is wrapping up and the summer heat is on the rise. Digital Signage Today readers prepared for the upcoming heat wave by reading stories on digital…

JCDecaux partners with Neustar for DOOH mobile location intelligence

May 30, 2019

Neustar, a real-time information services company, is partnering with JCDecaux North America Inc., a subsidiary of outdoor advertiser JCDecaux, to deliver…

3 reasons to attend the ICX Summit

by Bradley Cooper — Editor, Connect Media

Keeping up with constant changes in technology can be a major challenge, especially when many solutions also carry a high price tag. ICX Summit can help give…

2 steps to delivering cutting edge content

by Bradley Cooper — Editor, Connect Media

New end users often find digital signage overwhelming given the content aspect. However, at the end of the day, digital signage's main purpose is to deliver…

Webinar addresses how to transition to interactive digital signage

May 16, 2019

Many end users are moving from traditional digital signage to interactive digital signage due to decreasing costs and complexities.

Digital signage future trends claim top spots in Q1 2019

by Bradley Cooper — Editor, Connect Media

We are now a quarter of the way through 2019, and readers of Digital Signage Today had their focus set clearly on future trends all throughout the period. The…

How to deliver effective dynamic DOOH campaigns

by Bradley Cooper — Editor, Connect Media

Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…

Target marketer, digital signage leaders discuss how to use big data without creeping out the customer

by Bradley Cooper — Editor, Connect Media

How do you deliver dynamic digital signage based on Big Data without creeping out customers? Target, Lamar and other companies discussed how to use Big Data to…

Sophatar launches proximity-based digital signage

April 4, 2019

Sophatar recently launched its proximity digital signage called ProxiScreen, which delivers dynamic content, based on customer interests, according to a press…