Audience Measurement News & Media
Circle K takes aim at better customer experience with digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As technologies such as electric cars push customers to spend more time at gas stations, Circle K is preparing for this change by using digital signage to keep…
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Podcast Episode 3: What's the deal with big data?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital Signage Today spoke with Reflect's Mason Page to get some insight on how big data can transform digital signage and what is holding it back.
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2 ways Target, Walmart can take digital signage to the next level
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Many retailers are still using digital signage to deliver information and advertisements, but few are taking it to the next level.
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What's your biggest struggle with digital signage?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
What's your biggest problem/struggle when it comes to digital signage? We want to hear from you!
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3 ways to effectively integrate social media with digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
End users can effectively integrate social media into their displays by simply making content visible, highlighting interactions and including a clear call to…
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H&M, wayfinding claim top spots for May 2019 digital signage stories
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Spring is wrapping up and the summer heat is on the rise. Digital Signage Today readers prepared for the upcoming heat wave by reading stories on digital…
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JCDecaux partners with Neustar for DOOH mobile location intelligence
May 30, 2019
Neustar, a real-time information services company, is partnering with JCDecaux North America Inc., a subsidiary of outdoor advertiser JCDecaux, to deliver…
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3 reasons to attend the ICX Summit
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Keeping up with constant changes in technology can be a major challenge, especially when many solutions also carry a high price tag. ICX Summit can help give…
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2 steps to delivering cutting edge content
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
New end users often find digital signage overwhelming given the content aspect. However, at the end of the day, digital signage's main purpose is to deliver…
read nowWebinar addresses how to transition to interactive digital signage
May 16, 2019
Many end users are moving from traditional digital signage to interactive digital signage due to decreasing costs and complexities.
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Digital signage future trends claim top spots in Q1 2019
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
We are now a quarter of the way through 2019, and readers of Digital Signage Today had their focus set clearly on future trends all throughout the period. The…
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How to deliver effective dynamic DOOH campaigns
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…
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Target marketer, digital signage leaders discuss how to use big data without creeping out the customer
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
How do you deliver dynamic digital signage based on Big Data without creeping out customers? Target, Lamar and other companies discussed how to use Big Data to…
read nowSophatar launches proximity-based digital signage
April 4, 2019
Sophatar recently launched its proximity digital signage called ProxiScreen, which delivers dynamic content, based on customer interests, according to a press…
read nowAdomni to intro audience analytics for DOOH
April 2, 2019
Adomni, a DOOH purchasing platform, plans to introduce a platform to allow DOOH customers to purchase advertisements based on audience analytics. The company…
read nowPerceptIn offering IoT module for measuring DOOH effectiveness
March 29, 2019
PerceptIn recently launched its PerceptIn Intelligent Viewer Tracking Module, which allows DOOH advertisers to create in-store customer profiles and measure…
read nowWebinar to address how to make attention-grabbing displays
March 26, 2019
Many users struggle with choosing the right digital signage to grab customers' attention. Rich Archer, digital designer at Omnivex will discuss several design…
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How restaurants can utilize Big Data
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
"Big Data is like a mystery novel," Brian Lee, data analytics practice director, Wavicle Data Solutions, said during a session at the Restaurant Franchising …
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Why the time is now for restaurants to embrace AI, VR
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Panelists at the Restaurant Franchising & Innovation Summit argued that for restaurants, whether big or small, the time to adopt innovative tech like AR, VR…
read nowBipartisan bill calls for legislative oversight for facial recognition tech
March 15, 2019
Hawaiian Senator Brian Schatz, a Democrat, and Missouri Senator Roy Blunt, a Republican, recently introduced a bill called the Commercial Facial Recognition…
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