Audience Measurement News & Media
IBASE, Quividi team up for digital signage player
February 12, 2018
IBASE Technology Inc. and Quividi, a digital signage analytics company, have teamed up to provide digital signage players with Quividi's VidiReports 6.x…
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3 future trends set to change the digital signage landscape
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The digital signage landscape is always the same, but also changing at the same time. It is absolutely necessary to stay on the cutting edge of digital signage…
read nowAdMobilize integrates audience analytics with media mea's digital signage
January 3, 2018
AdMobilize recently partnered with media mea to create an integrated audience analytics digital signage solution. The company's analytics solution will help…
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Digital signage can revamp the Black Friday experience
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in…
read nowAdMobilize integrates analytics with Ayuda's DOOH networks
October 30, 2017
AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle…
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Can 'attract screens' lure in customers?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.
read nowShuttle to bring analytics to digital signage players through Quividi partnership
September 19, 2017
Shuttle, a digital signage company, has teamed up with Quividi to integrate its audience analytics solution with digital signage media players. Quividi's…
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5 tactics to keep in mind with digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a…
read nowAdmobilize partners with Smartlink for OOH vehicle analytics
June 26, 2017
Admobilize has partnered with Smarlink to provide vehicle analytics solutions for the OOH industry. The companies plan to launch a plug-and-play unit to offer…
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5 digital signage future trends set to change the market
by Egor Belenkov — CEO, Kitcast
In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.
read nowIBM study finds current in-store and digital experiences fail to improve customer experience
May 11, 2017
An IBM study reveals current digital experiences in stores fail to improve customer experience. IBM surveyed 507 brands in 25 countries and found that the…
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IoT proving valuable in driving customer experience and operational efficiency
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Advanced developments in Internet of Things technology is providing retailers a slew of benefits, from faster product replacement to product performance, and…
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Webinar examines content do's and don'ts
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It can be very difficult to design the right content for your displays. There are many factors to consider such as the variations of displays, the resolution…
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Measuring ROI for digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It can be easy to be dazzled by increasingly advanced displays, but in the end digital signage is a business decision first and foremost. It is key to…
read nowSignStix and Selectronic debut digital shelf-edge solution
April 18, 2017
SignStix recently teamed up with optoelectronics company Selectronic to create a digital shelf-edge solution. The solution, called Edge by Slectronic…
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Dunkin' Donuts delivers digital signage customer experience
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The donut QSR changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.
read nowHyundai to feature on Piccadilly Lights
March 27, 2017
The iconic London advertising location Piccadilly Lights was shut down for renovation. Hyundai, a past advertiser at the Lights, has announced it plans to…
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Digital signage drives into Daytona 500
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation…
read nowSurvey finds DOOH/DPB on the rise with media planners
March 6, 2017
The Digital Place Based Advertising Association found in a survey that 61 percent of media planners are including DOOH and digital placed based advertising. 9…
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5 digital signage trends driving customer experience innovation
by Jeff Hastings — CEO, BrightSign
Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's…
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