Admobilize partners with Smartlink for OOH vehicle analytics

Admobilize has partnered with Smarlink to provide vehicle analytics solutions for the OOH industry. The companies plan to launch a plug-and-play unit to offer vehicle count and speed data for customers, according to a press release.

The unit is designed to work with digital signage or a static billboard. It will use Smartlink's remote monitoring and management system and Admobilize's vehicle analytics tools. Admobilize's tools are designed to detect travel direction, average speed, count, detection zones and more. It then sends the data to a cloud-based dashboard or API to allow users to analyze the results.

"For over ten years, our tireless commitment to innovation has allowed Smartlink to establish itself as the industry-leader in remote management and control of out-of- home solutions —  and this partnership with Admobilize is just the most recent evidence of such," Franklin Olive, vice president and general manager, Smartlink, said in the release. "We've created a standalone vehicle analytics unit that will, for the first time ever, allow OOH operators to remotely manage the power via cellular for reboot; notify of loss of power and power restore; consolidate and manage cellular data plans utilizing our buying power with AT&T and Verizon; and design and build integration kits for end use."

Topics: Audience Measurement, DOOH Advertising, Hardware, Outdoor Signage

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