AdMobilize integrates audience analytics with media mea's digital signage
AdMobilize recently partnered with media mea to create an integrated audience analytics digital signage solution. The company's analytics solution will help media mea customers get a better idea of their campaign's overall performance and effectiveness, according to a press release.
The platform offers ad performance and customer engagement tracking, as well as analyzing customer demographics and emotions. All of its data is sent to a cloud-based API to ensure easy access.
"We understand that data analytics are a critically important component of the future of the digital signage and DOOH advertising markets; brands don't just want to display advertisements and content, they also want to better understand those who are viewing it and engaging with it. Through this partnership with AdMobilize, we're now able to provide our global network of customers with custom digital signage solutions that come fully-equipped with audience monitoring and reporting capabilities," Mohamed Ghalayini, general manager, media mea, said in the release.