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Audience Measurement News & Media

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors…

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OMRON launches image-sensing unit for IoT

August 30, 2016

OMRON Corp. of Kyoto City, Japan, a provider of automation based on its core sensing and control technology, has debuted its HVC-P2 B5T-007001 Series, a…

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How successful businesses put retail kiosks to work

by Chris Gilder — Founder/CEO, Meridian

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of…

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Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the "focus on mobile is a focus on customer," and that retailers must turn their mindset to…

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Leveraging a 'Pokémon Go' strategy for digital signage sales

by Gary Feather — CTO, NanoLumens

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts…

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Adspace Networks enlists SessionM to gain insights on consumer awareness

August 25, 2016

Adspace Networks Inc., which owns and operates Adspace Mall Networks, a digital place-based video network, has begun working with SessionM, a cloud-based…

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What's new in digital signage and how has social media made an impact?

by Libby Davies — Content Writer, SignStix

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with…

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The future of DOOH is now: Pairing biometrics with digital signage

by Richard Ventura — VP Business Development, NEC Display Solutions

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

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Distinct releases new digital signage displays

August 8, 2016

Distinct, a South Florida-based technology manufacturer for the boating industry, has released a new line of digital displays. Its new flagship model is a…

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Digital signage selling carpet

by Travis Wagoner — Editor, Networld Media Group

Allwein Carpet One Floor & Home has a not-so-secret weapon to entice customers to visit its showroom: A new 3-foot-5-inch by 7-foot-3-inch video-quality LED…

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OAAA joins broader industry in addressing new, emerging ad technologies, practices

August 3, 2016

The Outdoor Advertising Association of America, a trade association for the out of home advertising industry, announced it has joined the broader industry in…

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Sold! Digital signage for real estate agents is the future of the industry

In recent years, the real estate agent has been challenged by the online agency. To compete in today's market, traditional agencies need to adapt. Digital…

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Finding the right digital signage software

As digital out of home media continue to evolve, the role of software is increasingly important. Software is the gateway to processing the mass amounts of data…

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Vistar Media joins DPAA

July 28, 2016

Out-of-home media company Vistar Media has now joined the Digital Place Based Advertising Association. Vistar Media will provide the DPPA with its knowledge on…

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Ukrainian company launches waterproof digital touchscreen table

July 27, 2016

Ukraine-based Kodisoft Interactive Restaurant Technology has developed an interactive, digital touchscreen table based on Intel's NUC platform and powered by…

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5 ways to maximize retail analytics in brick-and-mortar retail environments

The use of retail analytics in the world of brick-and-mortar retail is intensifying and constantly innovating as retailers use big data and qualitative data to…

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Men's retailer counts on digital signage expertise, support in 50 US stores

July 22, 2016

Convergent, a Ballantyne Strong company and provider of digital location-based experiences, announced men's shoe and apparel retailer Allen Edmonds has renewed…

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Social media critical for digital presence of small businesses

July 18, 2016

According to new research by GetApp, an online marketplace for cloud-based business apps, 56 percent of small business owners and managers polled said that…

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Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

by Libby Davies — Content Writer, SignStix

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the…

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Real-time vehicle data, analytics to be tested for digital billboard inventory

July 13, 2016

Out-of-home advertising company Adams + Fairway Outdoor Advertising and AdMobilize announced a strategic partnership to test real-time vehicle data and…

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