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Audience Measurement News & Media

What's new in digital signage and how has social media made an impact?

by Libby Davies — Content Writer, SignStix

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with…

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The future of DOOH is now: Pairing biometrics with digital signage

by Richard Ventura — VP Business Development, NEC Display Solutions

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

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Distinct releases new digital signage displays

August 8, 2016

Distinct, a South Florida-based technology manufacturer for the boating industry, has released a new line of digital displays. Its new flagship model is a…

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Digital signage selling carpet

by Travis Wagoner — Editor, Networld Media Group

Allwein Carpet One Floor & Home has a not-so-secret weapon to entice customers to visit its showroom: A new 3-foot-5-inch by 7-foot-3-inch video-quality LED…

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OAAA joins broader industry in addressing new, emerging ad technologies, practices

August 3, 2016

The Outdoor Advertising Association of America, a trade association for the out of home advertising industry, announced it has joined the broader industry in…

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Sold! Digital signage for real estate agents is the future of the industry

In recent years, the real estate agent has been challenged by the online agency. To compete in today's market, traditional agencies need to adapt. Digital…

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Finding the right digital signage software

As digital out of home media continue to evolve, the role of software is increasingly important. Software is the gateway to processing the mass amounts of data…

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Vistar Media joins DPAA

July 28, 2016

Out-of-home media company Vistar Media has now joined the Digital Place Based Advertising Association. Vistar Media will provide the DPPA with its knowledge on…

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Ukrainian company launches waterproof digital touchscreen table

July 27, 2016

Ukraine-based Kodisoft Interactive Restaurant Technology has developed an interactive, digital touchscreen table based on Intel's NUC platform and powered by…

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5 ways to maximize retail analytics in brick-and-mortar retail environments

The use of retail analytics in the world of brick-and-mortar retail is intensifying and constantly innovating as retailers use big data and qualitative data to…

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Men's retailer counts on digital signage expertise, support in 50 US stores

July 22, 2016

Convergent, a Ballantyne Strong company and provider of digital location-based experiences, announced men's shoe and apparel retailer Allen Edmonds has renewed…

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Social media critical for digital presence of small businesses

July 18, 2016

According to new research by GetApp, an online marketplace for cloud-based business apps, 56 percent of small business owners and managers polled said that…

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Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

by Libby Davies — Content Writer, SignStix

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the…

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Real-time vehicle data, analytics to be tested for digital billboard inventory

July 13, 2016

Out-of-home advertising company Adams + Fairway Outdoor Advertising and AdMobilize announced a strategic partnership to test real-time vehicle data and…

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June's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

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LED manufacturer rolls out new digital signage product line

July 8, 2016

Noribachi, a custom LED manufacturer for high-output commercial and industrial lighting solutions, has launched its ALiVE product line, according to a company…

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Doing dynamic digital signage right the first time

by Travis Wagoner — Editor, Networld Media Group

It's frustrating to begin any kind of digital solution installation only to have to start over due to miscommunication, the budget running dry or not having…

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Johnny Rockets selects digital signage provider for 1st drive thru

June 30, 2016

Delphi Display Systems Inc, a provider of customized digital signage hardware, software and service solutions, announced that Johnny Rockets restaurants has…

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Facial recognition market expected to reach $9.6B by 2022

June 30, 2016

The global facial recognition market is expected to generate revenue of $9.6 billion by 2022, growing at a CAGR of 21.3 percent from 2016 to 2022, according to…

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New cloud-based signage software collects data, delivers custom content

June 30, 2016

ADVIA Partners, a provider of in-venue based audience analytics, has debuted its technology that identifies a specific audience and delivers custom content in…

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