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Audience Measurement News & Media

Taking a look at 'outside-the-box' digital signage

by Christopher Hall — w, t

Use cases for digital signage are extending far beyond just the images on screens; now organizations have the ability to create interactive and immersive…

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EYE Corp. launching jukebox digital signage network EYE play

April 17, 2015

EYE Corp Media announced it has expanded its media portfolio with the introduction of the EYE Play digital place-based network. Powered by AMI Entertainment…

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Fujitsu Australia piloting retail digital signage and mobile analytics with iSIGN

March 30, 2015

Toronto-based interactive mobile advertising solutions provider iSIGN Media Solutions Inc. and its Australian distributor and reseller, JEA Technologies…

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South African digital signage firm launches retail analytics division

March 30, 2015

Moving Tactics Retail Analytics is a division focused on the gathering of data from brick-and-mortar retail environments through the use of a variety of…

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7 keys to the future of interactive content

by Christopher Hall — w, t

Digital signage firm's chief strategy officer looks at the future of interactive content and how it's being changed by everything from predictive modeling to…

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TruMedia measuring digital signage viewership in Copenhagen Airport

February 23, 2015

Tel Aviv, Israel-based TruMedia Measurement Ltd, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets…

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TruMedia launches new business intelligence platform for digital signage

February 12, 2015

TruMedia Measurement, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, has launched a new business…

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DSE keynote breakfast panel to look at 'Big Data - Small Screen Insights'

February 3, 2015

Digital Signage Expo has scheduled a thought leadership panel keynote presentation led by LBMA head Asif Khan.

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Analytics-driven digital merchandising in QSR drive-thrus

Dynamic signage and media expert Lyle Bunn takes a spin through analytics and merchandising in the drive-thru.

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Belly opts for Moki to drive consumer-facing tablets

January 30, 2015

Cloud-based software provider Moki has announced that Belly, which it says is the country's largest customer loyalty network and marketing solution, has…

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What do digital trend predictions mean for digital signage? The answer will leave you gasping.

by Laura Miller — Director of Marketing, Kioware

A humorous look at the trends and technologies of the moment reveals interesting nuggets for consideration when working with interactive digital signage and…

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Microsoft snaps digital signage to create 'world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft…

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How do we measure the ROI?

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

After implementing digital signage, how do I know if I did any good?

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Samsung demos assisted-selling kiosk, digital signage displays at NRF BIG Show

January 14, 2015

Samsung Electronics America presented its interactive retail experience at NRF 2015, highlighting a range of solutions for retail environments, from the…

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Audience-addressable DOOH network launches on DOmedia

December 29, 2014

Advertisers can now place ads on Bulzi Media's audience-addressable DOOH network through the DOmedia buying and selling platform.

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Digital signage cannabis kiosks set to ship

December 23, 2014

Medical cannabis technology company American Green Inc. is set to begin shipping its ID-verification and digital signage ad kiosks for use at the beginning of…

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How can big data drive digital signage?

by Christopher Hall — w, t

Digital signage can help answer the value proposition of big data by driving action, sharing information and tearing down silos with data.

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Settling the frontier of digital out-of-home

by Lyle Bunn — Strategy Architect, BUNN

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

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Edison Research joins DPAA

December 1, 2014

Research and polling firm added to ranks of digital signage advertising association.

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DST webinar to look at big data and digital signage

November 24, 2014

Learn how big data can be used to help create personalized and engaging digital signage experiences and empower decision making.

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