Microsoft snaps digital signage to create 'world's largest photo booth'

Microsoft snaps digital signage to create 'world's largest photo booth'

Seattle-area Microsoft Stores shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their own smiling faces to the stores' 150-foot video walls, according to an announcement from Microsoft.

Brands continue to find new ways to create memorable customer experiences by integrating digital signage in novel ways with novel applications, and Microsoft used its stores' digital signage video walls to create an engaging experience for holiday shoppers and show a new way dynamic, user-generated content can be incorporated into a multidisplay installation.

Microsoft and Synect launched the largest photo booth in the world at the Microsoft Stores in Bellevue Square Mall and University Village from Dec. 1 to Jan. 5. The digital experience captivated store visitors, who could take their pictures at a custom photo station and see the pictures displayed on the stores' 150-foot long video wall. Microsoft and Synect today released a video of the installation at the stores.

The Photo Booth installation guided users through a simple process of capturing their image — using the new Kinect for Windows — and choosing from predefined image filters to create a personalized collage. The application used the images to generate a 26K video wall theme on-demand, instantly deploying it to the store’s massive video wall. "Microsoft Stores and Synect collaborated to create a truly magical experience," Microsoft Retail StoresSenior Art Director Peter Ruthenberg said in the announcement. "The campaign for the Microsoft Store during the holiday season was called 'Give Happy' — and Photo Booth kept the video walls full of happy families and smiling faces all through the season."

The Photo Booth installation marks the first time Microsoft has enabled users to interact with their video walls in such a direct manner. It also shows new ways dynamic, user-generated content can be incorporated into a multi display installation, the company said. "The best part about it is that it looks really simple, even though the complexity behind the scenes is huge," Synect Director of IT Assaf Margalit said. "We're using a lot of innovation — from Microsoft, Synect and our partners — to reimagine digital experience inside the store."

Photo Booth was built by Microsoft and Synect to integrate with the store's digital signage network. Driven by YCD Multimedia's digital signage system, the network powers more than 70 store video walls, which can have a resolution up to 57,600 by 1080.

The installation included a Kinect for Windows V2 sensor, a Surface Pro 3 and a Lenovo All in One at a photo station designed and fabricated by Gensler. Plugins and custom development by Synect enabled interactivity with the video wall and allowed the experience to span across multiple devices. "We are really excited about the Photo Booth Experience," said Kelly Soligon, senior director of marketing for Microsoft Retail Stores, in the announcement. "We've been wanting to put interactivity into the video wall for a long time, and this is a great chance for our customers to experience our store, experience our technology and see themselves up on the video wall."

Watch a video about the deployment below:


Topics: Advertising, Audience Measurement, Customer Experience, Interactive / Touchscreen, Retail

Companies: YCD Multimedia


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