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Audience Measurement News & Media

Audience-addressable DOOH network launches on DOmedia

December 29, 2014

Advertisers can now place ads on Bulzi Media's audience-addressable DOOH network through the DOmedia buying and selling platform.

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Digital signage cannabis kiosks set to ship

December 23, 2014

Medical cannabis technology company American Green Inc. is set to begin shipping its ID-verification and digital signage ad kiosks for use at the beginning of…

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How can big data drive digital signage?

by Christopher Hall — w, t

Digital signage can help answer the value proposition of big data by driving action, sharing information and tearing down silos with data.

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Settling the frontier of digital out-of-home

by Lyle Bunn — Strategy Architect, BUNN

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

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Edison Research joins DPAA

December 1, 2014

Research and polling firm added to ranks of digital signage advertising association.

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DST webinar to look at big data and digital signage

November 24, 2014

Learn how big data can be used to help create personalized and engaging digital signage experiences and empower decision making.

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New module lets digital signage 'see'

October 22, 2014

Digital signage systems can respond to gestures or vary content based on the age and gender of the viewer, using a new Human Vision Component module released…

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Lifeline intros new DOOH platform at DSE London

October 20, 2014

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

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Digital signage is a game changer for advertisers

by David Little — Director of Marketing, Keywest Technology

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way…

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InfoComm14: NEC shows off 4K, projectors, analytics

July 2, 2014

At this year's InfoComm, NEC Display Solutions rolled out the big booth, bringing a wide variety of solutions and combinations to the show floor – from a combo…

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NDS digital signage suite integrated with Quividi audience measurement platform

July 1, 2014

Netherlands-based Net Display Systems has announced that the latest update of the company's out-of-the-box PADS4 digital signage software includes the Quividi…

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Coca-Cola and Microsoft, heating up coolers with digital signage

Asia-Pacific beverage bottler Coca-Cola Amatil boosts youth appeal, sales with interactive coolers.

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Digital signage firms integrate audience measurement and CMS solutions

June 11, 2014

Cenique, a developer and supplier of Android-based digital signage solutions, and DISE, a developer of software for digital signage, have announced the…

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Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

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Cinema digital signage deal expands DOOH network

June 10, 2014

Combined mall-movie theater network to be included the Nielsen Place-Based Video Report, reach light TV viewers.

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Digital signage takes shoppers scuba diving, rock climbing

by Christopher Hall — w, t

Interactive digital signage kiosk takes potential tourists on a visit to the Philippines.

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Pilot finds new touchscreens increase kiosk sales

April 29, 2014

Adding touchscreens to snack-dispensing kiosks increases sales, according to a pilot by VendScreen, a Portland, Ore.-based provider of retrofit touchscreens.

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5 for March: Augmented reality madness

Augmented reality ran wild, and digital signage took its place at the table, in last month's most popular articles.

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BroadSign digital signage integrates Quividi audience measurement

March 31, 2014

BroadSign International LLC today announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with…

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Digital signage goes under the sea at Spanish aquarium [Video]

Aquarium's digital signage dynamically updates exhibit information and measures customers' behavior and preferences.

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