Four Steps to Smarter Digital Signage

Many factors determine the outcome of a DOOH deployment. These four are among the most critical for success.

Ingram Micro Europe, Scala expand distribution deal

April 22, 2013

Ingram Micro Europe has extended its partnership with Scala to provide that company's SaaS platform across Europe. Ingram Micro Europe is a division Ingram…

AOPEN, Intel tracking solution helps retailers gauge customer response to digital signage

April 18, 2013

Retailers are turning to advanced motion sensors to gauge the effectiveness of their advertising. And today’s precise customer tracking tools can not only…

Ticketing company, digital signage group tap BuddyBuy social media incentives platform

April 18, 2013

Two new clients — the Tickethour Group and BrandScreen Interactive — have turned to the BuddyBuy social media incentives platform to create and deliver…

UK auto dealer turns to Amscreen digital signage network to promote Fiats

April 17, 2013

A United Kingdom automotive group has turned to the European digital media network owner Amscreen to help promote its Fiat line.

Dutch firm says new face analysis software gauges emotional responses

April 11, 2013

An Amsterdam startup has released new face analysis software that promises to read consumers' emotional responses.

Amscreen partners with Quividi for face-detection in DOOH

April 10, 2013

European digital media network owner Amscreen has partnered with audience measurement firm Quividi to use Qividi's face-tracking technology for audience…

Branding your digital signage wins audience (Commentary)

A digital signage and production expert says consistency in messaging and design wins audience loyalty.

Convergent screens, content and data creating 'One Screen' to rule them all (Commentary)

Digital signage expert Keith Kelsen looks at the changing landscape of customer/screen engagement and interaction.

NBA takes notice of social media and digital signage integration

March 14, 2013

Phizzle Inc., a technology provider of advanced mobile and digital marketing solutions, recently released its Broadcaster iX Social to allow for the…

Digital signage goes walkabout at DSE13

March 13, 2013

U.K.-based Nomadix Media's person-portable digital signage screen, the iWalker, was deployed at this year's Digital Signage Expo in Las Vegas to welcome…

In-mall DOOH network bites on NFC

March 11, 2013

In-mall digital advertising network owner Adspace Digital Mall Network today announced that the company is collaborating with mobile-marketing solutions…

DSE13: A final digital signage 8

by Christopher Hall

Here are eight key takeaways from this year's Digital Signage Expo in Las Vegas.

German company intros new anonymous facial-recognition tech

February 13, 2013

Dresden, Germany-based Cognitec Systems has released an advanced version of its FaceVACS-VideoScan, a video screening and analysis technology to …

A primer on digital signage advertising

by Christopher Hall

A recent DST webinar provides an educational introduction to the benefits of digital signage advertising.

AOpen showcasing retail digital signage at ISE13

January 25, 2013

Electronics manufacturer AOpen will be showcasing its digital signage communications technology solutions in the Digital Signage Store at Integrated Systems…

How digital signage can use 'Big Data' (Commentary)

When brand-consumer relationships involve the exchange of data, the connection is deeper and more meaningful.

Intel demos gamified interactive Pepsi vending machine

Intel's Ravi Sirigineedi shows off the interactive digital signage and retail concept at this year's NRF BIG Show. The machine allows consumers to both buy…

NRF 2013: Expect bigger, brighter, more interactive digital signage

by Jon Parks — PMM, Avnet

Last year I wrote how Retail's BIG Show went digital in 2012. I shared my observations on ways emerging technologies would impact retailers' adoption of…

Digital signage where you'd least expect to find it

by Jeff Hastings — CEO, BrightSign

Last year at this time I wrote about what we could expect from the digital signage industry in 2012. I'm happy to say that most (if not all) of what I…