Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

Pop Tracker launches OOH proof of performance platform

December 28, 2016

Pop Tracker has launched a proof of performance platform for OOH campaigns. The platform is designed to offer analytics for advertisers, according to a press…

Digital disruption raising expectations of the automotive industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage…

Digital signage future trends report sets the stage for 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

2017 is almost upon us, so it is time to look at future trends for the New Year. Digital Signage Today has released its future trends report, which gathers…

AdQuick launches OOH advertising marketplace

November 17, 2016

AdQuick has launched its marketplace for selling outdoor and out-of-home advertising. Businesses can use AdQuick to craft their self-service OOH campaigns…

August's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

Power up your workplace with gamification and digital signage

by Evan Magner — Marketing Project Coordinator, Mvix

The concept involves applying game-like elements to a business process or strategy, with the goal of increased engagement from those who use it. It sounds…

Location-based digital video network announces promotions, new hire

September 8, 2016

Captivate, a location-based digital video network, announced the promotion of Barb Huggett to senior vice president of advertising sales and general manager of…

Digital signage companies integrate audience measurement, CMS solutions

September 7, 2016

Seemetrix, a web-based analytics service developed by 3DiVi Company, and NoviSign, an SaaS digital signage software company have partnered for a mutual…

[LIVE WEBINAR] Think Outside the Box: Discovering the power of what's possible

September 6, 2016

Engaging customers via mobile phone or digital screen of any kind has tremendous challenges, but an upcoming free webinar hosted by Digital Signage Today and…

5 ways the travel and tourism industry should be using digital signage

by Chris Gilder — Founder/CEO, Meridian

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to…

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on…

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought…

New report: Top trends impacting HDMI, DisplayPort market until 2020

September 1, 2016

Technavio's latest report on the global HDMI and DisplayPort market provides an analysis on the trends expected to impact the market outlook from…

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors…

OMRON launches image-sensing unit for IoT

August 30, 2016

OMRON Corp. of Kyoto City, Japan, a provider of automation based on its core sensing and control technology, has debuted its HVC-P2 B5T-007001 Series, a…

How successful businesses put retail kiosks to work

by Chris Gilder — Founder/CEO, Meridian

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of…

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the "focus on mobile is a focus on customer," and that retailers must turn their mindset to…

Leveraging a 'Pokémon Go' strategy for digital signage sales

by Gary Feather — CTO, NanoLumens

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts…

Adspace Networks enlists SessionM to gain insights on consumer awareness

August 25, 2016

Adspace Networks Inc., which owns and operates Adspace Mall Networks, a digital place-based video network, has begun working with SessionM, a cloud-based…