New report: Top trends impacting HDMI, DisplayPort market until 2020

Technavio's latest report on the global HDMI and DisplayPort market provides an analysis on the trends expected to impact the market outlook from 2016-2020.Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline, according to a press release from Technavio.

"The rising demand for high-quality video content is a key factor in the HDMI and DisplayPort market. Technological advances in the media and entertainment sector have resulted in the rise in the demand for HD and UHD videos, which contribute to the adoption of HDMI and DisplayPort in consumer electronic devices," said Sunil Kumar Singh, an analyst from Technavio specializing in research on embedded systems sector.

The increasing adoption of DisplayPort technology in laptops and computers is one of the major growth drivers in the global HDMI and DisplayPort market, the release said. DisplayPort interface has almost replaced the hodgepodge of digital video connectors that were used in PCs and laptops. DisplayPort connectors are multi-tasking, and a single CPU can be connected to multiple screens and carry the audio and video signals. In addition, DisplayPort technology provides higher bandwidth than HDMI, which leads to high data transfer rate. As of 2016, the DisplayPort interface is available in USB-C type format on some devices such as the Apple MacBook.

The top three emerging trends driving the global HDMI and DisplayPort market according to Technavio hardware and semiconductor research analysts are:

  • the integration of HDMI and DisplayPort technologies;
  • the growth of digital signage market; and
  • increasing demand for HDMI and DisplayPort in smartphones and tablets.

Integration of HDMI and DisplayPort technologies

HDMI has a higher penetration in consumer electronic and communication devices compared to DisplayPort, which means that a wider range of devices are equipped with HDMI as compared to DisplayPort. This can result in inconvenience to users if they have a source device equipped with DisplayPort and display device equipped with HDMI or vice versa, the release said. Also, with increasing technological advances worldwide, the trend of miniaturization of devices and technologies is prevalent in the market. Consecutively, manufacturers worldwide are focusing on reducing the size and space required within the devices to equip them with HDMI and DisplayPort technologies, according to the release.

In order to improve compatibility between the two interfaces, manufacturers have designed and developed HDPlay transceivers that combine both HDMI and DisplayPort functionality in a single IC. This reduced the size and space that each HDMI and DisplayPort components required. HDPlay can be connected to a wide range of multimedia devices.

Growth of digital signage market

Technavio said its analysts have observed that digital signage has emerged as one of the applications of HDMI and DisplayPort interfaces during the forecast period as they facilitate high-quality A/V data transfer.

Digital signage is effective in attracting customers into a store and guiding them to different areas of the store, thereby increasing the time they spent in the store, the release said. It has potential to interact directly with consumers, as customized messages can be displayed to target varied customer interests, and can influence viewer behavior, the release said. Advantages such as the elimination of paper waste, audience engagement, dynamic content control, cost-effectiveness and targeted content display make digital signage a reliable alternative to other advertising media like posters and banners.

Interactive digital signage is one of the nascent trends in the advertising industry, according to the release. It involves real-time audience interaction with the product or the service that is being advertised.

Increasing demand for HDMI and DisplayPort in smartphones and tablets

Smartphones and tablets constitute a major share of the consumer electronics market and hence are some of the major target products for HDMI and DisplayPort vendors, the release said. The global unit shipments of smartphones were 1.44 billion in 2015 and are expected to reach 2.07 billion by 2020, growing at a CAGR of 7.61 percent. Tablet shipments totaled 289 million units in 2015 and will reach 431 million units by 2020, growing at a CAGR of 8.29 percent, according to the release.

Topics: 4K Ultra HD, Advertising, Assisted Selling, Assisted Selling/Point-of-Decision, Audience Measurement, Banks / Financial, Content, Content Management, Corporate Communication, Customer Experience, Digital Merchandising, Digital Signage Psychology, Display Technology, DOOH Advertising, Entertainment Venues, Financial News, Hardware, Interactive / Touchscreen, Marketing, Outdoor Signage, Retail, Retail Digital Signage, Software, Trends / Statistics, Wayfinding

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