Boost Omnichannel Sales on Cyber Monday with Digital Signage

Omnichannel marketing, or the process of integrating your shop's online, social media and in-store displays, is crucial to capturing a portion of Cyber Monday sales. The easiest and most effective way to bring virtual customers into brick and mortar locations is via the use of digital displays.

Type: White Paper

Sponsor: Nixplay Signage




Reviving Thanksgiving Sales with Digital Signage

With mounting pressure to increase sales on Thanksgiving Day, retail stores are searching for new ways to draw customers into their establishments rather than seeing them turn to online shopping. Digital signage displays are an effective way to engage with customers.

Type: White Paper

Sponsor: Nixplay Signage




Rethink Black Friday: Revamp the shopping experience with digital signage

Brick and mortar stores saw a significant drop in revenue during the 2016 holiday season while large online retailers like Amazon saw more sales than ever. Big brands hope to rectify the situation for Black Friday 2017 by bringing an element of the digital retail experience to their physical stores with digital signage.

Type: White Paper

Sponsor: Nixplay Signage


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6 Guidelines For Creating Great Digital Signage Content

Need ideas for your digital signage content? Here are six easy ways to get the most out of your digital signage content. 6 Guidelines For Creating Great Digital Signage Content Having the best digital signage won’t do you much good...


5 Restaurants Creating Better Experiences with Digital Signage

Get five tips about how proper restaurant signage can boost your public image and customer experience at the same time. Among the many industries that can benefit from digital signage, restaurants have perhaps the most versatility. This versatility of restaurant...


How To Measure The Impact Of Digital Signage

No matter how big or small of an investment you make, you want to have a way to measure your success to determine if it was money well spent. When it comes to measuring digital signage ROI, there are several...


Blazing Hot Digital Advertising Signage Trends

Digital signage is a great and innovative way to spread the message your business has to offer your core customers and audience. But as with most things in advertising and marketing, there are changes and trends that work better in digital advertising signage to bring about better results.


Engaging Digital Signage Built with Intel Inside®

Get to market faster with feature-rich digital signage from Intel, deliver tangible value and leave lasting impressions, measure audience engagement in real-time, and quickly adapt to new trends for a seamless experience across every channel.




August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.

How successful businesses put retail kiosks to work

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of goods to each customer, feature loyalty promotions and even provide a fast and efficient payment process.

What's new in digital signage and how has social media made an impact?

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level.

Store display 101: Tips, best practices, do’s and don’ts

The retail sector has come a long way from the days of the cheesy cardboard cutout display standing near a pile of products or welcoming customers to a new store selection.

The future of DOOH is now: Pairing biometrics with digital signage

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

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Retail-related digital signage setup, case studies and more on Digital Signage Today.

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