August's Top 5 digital signage headlines
It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.
The top five list includes commentary on an wide range of topics. This month offers a taste of everything: the use of digital signage in the real estate industry; the powerful combination of social media and digital signage; using digital signage to create engaging and memorable customer experiences; future trends in OOH advertising; and how digital signage is driving the car-parking industry.
In reverse order, here are the most-read articles and blogs from August in terms of pageviews:
5. "Sold! Digital signage for real estate agents is the future of the industry"
In recent years, the real estate agent has been challenged by the online agency. To compete in today's market, traditional agencies need to adapt. Digital signage could be their secret weapon.
4. "What's new in digital signage and how has social media made an impact?"
In recent years, the digital signage industry has not only seen huge growth in its uses but also in the capabilities of the technology itself. In this post, we take a look at what's new in digital, in addition to how social media has helped to accelerate these trends.
3. "How to create a successful customer experience using digital signage"
Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.
2. "8 near-future trends set to change out-of-home advertising"
The out-of-home industry is set to evolve more rapidly as mobile convergence, developments in digital platforms and data sources are changing perceptions of the industry. What does that mean for digital signage and digital out-of-home advertising?
1. "Big Data and digital signage driving the parking industry"
Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the use of Big Data and the use of digital screens to enhance the customer experience.
Topics: 4K Ultra HD, Advertising, Assisted Selling, Assisted Selling/Point-of-Decision, Audience Measurement, Augmented Reality, Cloud-Based Digital Signage, Content, Content Design and Aesthetics, Content Management, Customer Experience, Digital Billboards, Digital Merchandising, Digital Signage Psychology, Display Technology, Distributors / Resellers, DOOH Advertising, Education / Schools, Entertainment Venues, Financial News, Government, Hardware, Healthcare / Hospitals, Hotels, Installation / Integration, Interactive / Touchscreen, Internet of Things, Large-Scale Deployment, LED Signs, Media Players, Mobile Interactivity, Networking / Connectivity, Outdoor Signage, Planning / Integration, Restaurants, Retail, Retail Digital Signage, ROI, Security, Social Media, Software, Transportation / Travel, Trends / Statistics, Video, Video Media, Wayfinding, Wayfinding / Information
Travis Wagoner / Travis Wagoner is editor of DigitalSignageToday.com. He spent nearly 18 years in education as an alumni relations and communications director, coordinating numerous annual events and writing, editing and producing a quarterly, 72-plus-page magazine. Travis also was a ghostwriter for an insurance firm, writing about the Affordable Care Act. He holds a BA degree in communications/public relations from Xavier University.